The Parentinc, a Singapore-based tech company that owned content and community platform for parents theAsianparent, announced Wednesday that it has successfully closed a $22 million round.

The round comprised a mixture of primary and secondary investment alongside venture debt, The Parentinc said in a statement.

The funding round was led by East Ventures as well as other undisclosed investors.

New investor Central Retail Corporation and existing investor WHG Holdings also participated in the round.

The venture debt funding was provided by DBS, and is the second such venture debt financing obtained from the bank.

According to The Parentinc’s Group Chief Executive Officer and Founder Roshni Mahtani Cheung, the investment deal between East Ventures and The Parentinc will pave the way towards the expansion of theAsianparent and Mama’s Choice into additional markets in Asia Pacific and beyond.

“With this new round of investment, our plan is to further expand both our parenting community, theAsianparent, and our direct-to-consumer brand, Mama’s Choice, into three additional markets before the end of 2022,” she said.

The Parentinc is a company in Southeast Asia focused on building holistic content, community, and commerce solutions for pregnant women and young mothers. Its flagship brand, theAsianparent, is Southeast Asia’s largest content and community platform for parents, with a reach of over 35 million users monthly and an app store rating of 4.9 stars.

The Parentinc also owns and operates direct to consumer brand Mama’s Choice, which manufactures and retails safe, natural, and Halal pregnancy, nursing, baby care, and household products that are designed and tested in Singapore for families in Asia

“East Ventures (EV) is one of the most prominent venture capitals in Southeast Asia. I have always been an avid fan of their team, their philosophy of running businesses, and their depth and breadth of knowledge. Working with the EV team has been an absolute joy and I am stoked to have Willson Cuaca, Co-Founder and Managing Partner of East Ventures, join our board. With EV’s expertise and pristine track record in creating unicorns across Asia, we look forward to simulating their successes and deepening our presence in Indonesia and across the region. I could not have chosen a better partner to grow The Parentinc business with,” said Cheung.

Willson Cuaca, Co-Founder and Managing Partner of East Ventures, said :“We are impressed by The Parentinc’s incredible growth and successful transition from blog to becoming the unparalleled market leader across Southeast Asia in the parenting content, community, and commerce space. We truly love the vision of the company, and we are confident that the calibre of talent at The Parentinc will propel this company onwards and upwards.”

Founded in 2009, East Ventures is a venture capital firm headquartered in Singapore. The firm has transformed into a holistic platform that provides multi-stage investment, including seed and growth for over 200 companies in Southeast Asia. An early believer in the startup ecosystem in Indonesia, East Ventures is the first investor of Indonesia’s unicorn companies, namely Tokopedia and Traveloka. Other notable companies in the portfolio include Ruangguru, SIRCLO, Kudo (acquired by Grab), Loket (acquired by Gojek), Tech in Asia, Xendit, IDN Media, MokaPOS (acquired by Gojek), ShopBack, KoinWorks, Waresix, and Sociolla.

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