The Sandbox, a decentralized gaming virtual world and subsidiary of Hong Kong’s Animoca Brands, announced Monday a series of new partners for Mega City 2, the second phase of Hong Kong’s vibrant cultural hub in the metaverse.

To celebrate these partnerships, The Sandbox will launch a new LAND sale on April 28, 2022, which will allow players to buy LANDs and become a part of the Mega City neighborhood, The Sandbox said in a statement.

Following the success of Mega City 1, The Sandbox continues to bring in the city’s talents to the cultural hub with the expansion of the Mega City into its second phase.

The new entrants include theme park player Ocean Park, international banking group Standard Chartered, Century City Group’s hotel chain Regal Hotels Group, luxury media company Tatler Asia, education and information technology firm EVI, venture acceleration firm Brinc, non-fungible token (NFT) marketplace MADworld, gaming firm Gameone, music learning startup Chord Hero, Time Gates of Hong Kong Pop Culture, and HK Education (Int’) investment Limited’s subsidiary UFO School.

These represent the finest in the industries of tourism, hospitality, culture, media, education, banking, investment, music, and entertainment, enabling The Sandbox to build a culturally vibrant community that represents the city.

“Our new partners bring some of the best of what makes Hong Kong a multi-cultural, vibrant city while sharing our creative vision of building an open metaverse. They are reinventing themselves and innovating through The Sandbox platform to offer unique virtual experiences,” said Sebastien Borget, Co-Founder and Chief Operating Officer of The Sandbox.

According to the statement, on April 28, The Sandbox will launch the Mega City 2 LAND Sale, which allows everyone to purchase LANDs in the Mega City 2 neighborhood. LANDs purchased by the partners can be seen on The Sandbox map.

Premium LANDs also include exclusive premium NFTs curated by its partners. LAND owners can host events, gaming experiences, or social hubs.

These partnerships follow The Sandbox’s successful launch of its highly anticipated Alpha Season 2, with a wave of diverse new game experiences in progress for the Alpha Season and beyond. The entertainment metaverse now has over 2.7 million registered users, showing strong global interest ahead of the platform’s full launch.

Part virtual real estate, part amusement park, The Sandbox fully embraces the idea of the metaverse as a continuous shared digital space where worlds and heroes collide to make magic. The Sandbox has secured over 200 partnerships to build an open platform and provide gaming experiences everyone can own, create and monetize. Its play and earn model gives players true ownership of anything they collect in the game, allowing them to trade, transfer, and resell it to others.

The Sandbox, a subsidiary of Animoca Brands, is one of the decentralized virtual worlds that has been fueling the recent growth of virtual real estate demand having partnered with major IPs and brands including Warner Music Group, Ubisoft, The Rabbids, Gucci Vault, The Walking Dead, Snoop Dogg, Adidas, Deadmau5, Steve Aoki, Richie Hawtin, The Smurfs, Care Bears, Atari, ZEPETO, CryptoKitties, and many others.

Building on existing The Sandbox IP that has more than 40 million global installs on mobile, The Sandbox metaverse offers players and creators a decentralized and intuitive platform to create immersive 3D worlds and game experiences and to safely store, trade, and monetize their creations

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