Singapore-based food and agri-tech company The GrowHub Innovations Company (The GrowHub), announced Friday that it has signed a strategic marketing partnership Memorandum of Understanding (MOU) with Vietnam-based loyalty platform Society Pass to provide agri-food products from producers in Western Australia.

Both parties said in a statement, the partnership sees The GrowHub form a strategic marketing partnership with Society Pass with direct access to over 1.6 million registered consumers on Society Pass.

Customers on Society Pass’s platform will now be able to purchase premium and quality products directly from The GrowHub through its own e-commerce platform, according to the statement.

The partnership also provides direct access to all of Society Pass’s consumers in Vietnam and the Philippines and creates further opportunities for joint product promotions between both companies.

In addition, The GrowHub creates trust and confidence for purchases and consumption through a secured food traceability blockchain that authenticates the source of the product.

The GrowHub Chief Executive Officer and Founder Lester Chan said that the partnership with Society Pass is an extension of the company’s aim to bring quality agri-food products from Western Australia to a wider market, in line with the company’s focus on food sustainability.

“We are excited to partner with Society Pass to help provide South-east Asia’s fast-growing population and rising middle class with premium and quality food products. As consumers in South-east Asia are increasingly looking for environmental-friendly and sustainable food source options, we can ascertain this with our blockchain e-commerce platform and allow them to shop with confidence,” he said.

Currently, The GrowHub holds exclusive agreements with premium producers in Western Australia to distribute their products in the South-east Asian market for more than 40 unique products in categories such as honey, oat milk, wine, beer, and barley. Additionally, The GrowHub is also producing its own brand name products for export to South-east Asia.

“We are constantly seeking opportunities to partner with exciting brands that bring value to our customers and their lifestyle. This partnership with The GrowHub allows us to expand our food and beverage product offerings and provide our customers with an attractive option when they are searching for high quality food products whilst ensuring our loyalty platform simultaneously maintains their affordability and accessibility. The goal is for Society Pass and The GrowHub to become the go-to platforms in South-east Asia for premium food products.” said Dennis Nguyen, Founder, Chairman, and Chief Executive Officer of Society Pass.

With offices in Singapore, Malaysia, Australia, Japan, and Vietnam, The GrowHub is enlarging its network into South-east Asia to meet the increasing demand for quality and sustainable sources of food. Additionally, it manages the innovation centre in the Western Australian Food Innovation Precinct which serves as an accelerator platform for innovative start-up companies across Australia, Japan, and South-east Asia.

Winning technologies are aimed to be developed at the innovation centre alongside top universities and research partners, whilst serving as a testbed with producers which would allow rapid scaling through securing feedback from end-consumers with the help of The GrowHub’s platform.

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