VinFast, the electric vehicle manufacturer of Vietnam-based Vingroup, announced Thursday its plans to integrate the Amazon Alexa voice experience into its vehicles beginning in 2022.

The collaboration with Amazon, announced at the 2022 New York International Auto Show, will integrate Alexa services into the VF 8 and VF 9 all-electric sport utility vehicles (SUVs), making every drive more productive, convenient, and entertaining, VinFast said in a statement.

The Alexa in-vehicle experience is designed to be an extension of the Alexa experience at home, including much of what customers already know and love about Alexa – plus automotive-specific functionality including car control, navigation, and other skills that are designed for on-the-go circumstances, such as finding parking.

By simply asking Alexa, Vinfast customers can control vehicle functions including interior lighting, seat heaters, cabin temperature, playing music, listening to audiobooks, getting directions, checking traffic, managing their smart home devices, and more – all while keeping their hands on the wheel and eyes on the road. Over time, new features and capabilities will be delivered seamlessly through over-the-air software updates.

“VinFast considers technology as a key component in our vehicle development process. Our focus is to connect intelligence globally and collaborate with world-leading partners to provide customers with the best products and services. Amazon’s Alexa will be a wonderful addition to our smart functions and services. Alexa will deliver a seamless, intuitive and enhanced in-vehicle voice experience for Vinfast customers,” said Franck Euvrard, Deputy Chief Executive Officer of Product Development of VinFast.

Driven by a “Customer-First” philosophy, VinFast said it is constantly innovating to serve the needs of its owners. The company’s electric vehicles are not merely sustainable transportation vehicles, but also a companion which can help drivers work, shop, connect and take care of their homes while helping them drive safely. All smart features in the vehicles are designed to be intuitive so users can enjoy an exciting, technology-enabled commute.

“We are impressed with VinFast’s speed and bold vision to be a leader in the global smart electric vehicle revolution. We can’t wait for VinFast customers to experience the best of what Alexa and voice AI can offer, both on the go and at home– making it easier and more intuitive to stay connected, organized, and entertained no matter where they are,” said Christian Mentz, Director of Amazon Smart Vehicles International.

VinFast recently announced it will establish its first North American plant in Chatham County, North Carolina, and the VF 8 and VF 9 will be the first two models manufactured at the facility. Breaking ground later in 2022, it is investing $2 billion into the first phase and it will generate thousands of new jobs.

The initial price for the VF 8 in the United States starts at $40,700 while the VF 9 will initially be priced at $55,500.

VinFast, a member of Vingroup, envisioned to drive the movement of global smart electric vehicle revolution. Established in 2017, it owns a state-of-the-art automotive manufacturing complex with globally leading scalability that boasts up to 90 percent automation in Hai Phong, Vietnam.

Established in 1993, Vingroup is one of the leading private conglomerates in the region, with a total capitalization of $35 billion from three publicly traded companies. It currently focuses on three main areas: technology and industry, services and social enterprise.

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