Indonesian rental provider Rukita said Monday it is strengthening its position as a market leader in the prop-tech industry by officially acquiring Infokost.id.

Rukita said in a statement that it had relaunched Infokost.id to the public in February 2022.

Infokost.id is Indonesia’s first search site for boarding houses that has been around since 2011 and was the main choice for boarding house seekers. It was owned by GDP Venture, a Djarum Group financing company initially, but on December 31, 2020, the venture announced the closure and termination of Infokost.id’s operations. Infokost.id has been officially taken over by Rukita and revitalized with a series of innovations. And now, Infokost.id presents one million rooms in the infokost.id property listing and serves 50,000 property owners.

“With this acquisition, we can serve more consumers and property owners across Indonesia through Infokost.id. This is one of several Rukita business expansions planned for 2022,” said Xu-Zonne Ho, Co-Founder and Chief Technology Officer of Rukita, Jakarta.

Xu explained that convenience, comfort, and security are the most important factors for millennials when deciding on a boarding house. And, in response to these needs, Rukita remains committed to providing optimal service for millennials who are seeking comfortable and secure boarding houses through Infokost.id’s additional services.

As a company that prioritizes technological innovation, Rukita will present a series of fresh changes on the Infokost.id website, providing convenience for consumers so that it will automatically encourage the business development of partners or boarding house owners who partner with Infokost.id.

Consumers who want to find a boarding house can go to the website www.infokost.id and register easily using only their mobile phone number. Then, consumers can search and instantly make reservations at properties that are on the Infokost verified list, by filling out the form and directly connecting with the Infokost.id team who will forward the request to the property owner.

Meanwhile, boarding house owners who want to partner with Infokost.id also can easily register their properties at Infokost.id.

“In the future, we will continue to develop the latest innovations and features at Infokost.id to immediately present them to the public, so that Infokost.id can provide optimal service to consumers and boarding house owners,” said Xu.

According to the statement, Rukita shows a very significant and aggressive business growth. In just three years, it has had a total of 13 million website users since its first launch in mid-2019.

The company started with property management services through the Rukita brand, then adding to the expansion of its services through RuOptions, a property marketing service.

A series of innovations through the Rukita application, RuManage application, Rukita Mods features, and other innovations were launched aggressively in 2021. The company is also partnering with a lot of brands as partners in presenting a series of tenant benefits for consumers.

And now, Rukita is strengthening its property listings through additional services through the acquisition of Infokost.id. The company, which initially focused on coliving, has now shifted to asserting its position as a long-term residential rental provider, through the planned acquisition and massive expansion to be carried out in 2022.

Rukita continues to strengthen its position after previously successfully attracting investors by joining the Surge (acceleration program from Sequoia Capital India). Sequoia has officially launched its sixth cohort (Surge 06). This program was attended by 20 startup companies (including Rukita) with a total funding of $60 million from Surge and co-investors.

“Rukita has expertise in property management and the use of technology to create a better lifestyle for urbanites in Indonesia. With the spirit of innovation in responding to millennial needs, we are ready to solidify our position in this industry,” said Xu.

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