Zenius, an Indonesia-based edtech firm, has acquired Primagama, one of the biggest tutoring services in Indonesia.

Zenius said in a statement on Tuesday that Primagama has officially become part of the Zenius learning ecosystem through the signing of an agreement earlier this year.

Through this corporate action, Zenius said it will strengthen its commitment to create a new level of education in Indonesia through hybrid learning.

“Primagama and Zenius are the combinations of two education experts that will create the best innovations in the future to improve the quality of education in Indonesia ahead,” said Zenius Chief Product and Growth Officer Sony Radhityo.

“With a wide range of offline tutoring, Primagama will help Zenius to have a greater impact on technology in education. With 40 years of history in Indonesia, Primagama will share their experience and expertise in managing offline tutoring, and provide a strong teaching base across the country,” he said.

Meanwhile, Zenius will strengthen Primagama’s network, through various relevant technologies and innovations to provide the best learning experience for students.

In addition, Zenius will also strengthen the quality of Primagama teachers, curriculum, and facilities which will support further network expansion.

Through this corporate action, Zenius will work on a hybrid learning model through an online- merge–offline (OMO) scheme, which will become an effective learning model in the future. With this learning model, students will interact directly with teachers (offline), and can access unlimited online learning anywhere, anytime.

Primagama has more than 300 branches, more than 3,000 teachers, and more than 30,000 students annually from all levels (SD, SMP, SMA) across Indonesia. Currently, the integration process between Zenius and Primagama is being carried out in stages and is expected to be completed by the middle of this year.

“The hybrid learning model will be the future of education in Indonesia. The adaptation of students and teachers to online learning during the pandemic will enable them to carry out hybrid learning activities easier. With this, we hope to be able to achieve our vision of shaping a smart, bright, and fun Indonesia,” said Sony.

Founded in 2004 by Sabda PS and Medy Suharta, Zenius is the pioneering edtech company in Indonesia. It provides an online learning platform that focuses on developing a student’s critical thinking skills and scientific reasoning. The curriculums are developed by two Indonesian educators and brothers – Sabda PS and Wisnu Subekti.

Zenius aims to develop an even smarter, brighter and more fun Indonesia for all by sparking the intrinsic spark of learning in every student. Today, Zenius offers a series of products across different verticals, with its main product – the Zenius app. The app focuses on K12 students and has a wealth of over 100,000 concept videos and hundreds of thousands of practice questions.

Zenius follows the most recent Indonesian national curriculum and between the 2019-2020 academic year, and has been accessed by over 20 million users from 300 rural and urban areas across Indonesia.

Primagama is a tutoring service founded in 1982 in Yogyakarta. Its tutoring program covers elementary, junior high, to high school levels with the target of improving student academic achievement in schools, including final school exam, national exam, state/favorite college entrance exam, as well as general schools (SMA/SMK).

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