Vietnam-based loyalty platform Society Pass Incorporated (SoPa) announced Tuesday that it has acquired, an online grocery delivery service in Philippines.

As a result of the acquisition, becomes a wholly owned subsidiary of SoPa, SoPa said in a statement. 

The move kicks-off SoPa’s expansion into the Philippines market. Leveraging on SoPa’s capital, will focus on dramatically increasing on-demand grocery shopping services to more consumers and more retailers initially to Metro Manila and then to all of Philippines, while empowering grocery stores and restaurants to transform business models and further tap into online markets.

The announcement comes at a time of accelerated rapid growth for delivery services in Philippines, with the internet economy expected to increase 24 percent from $17 billion in 2021 to $40 billion in 2025. is one of Philippines’ fastest growing e-commerce platforms, with a customer base of over 125,000 registered users, over 35,000 social media followers, and more than 20,000 mobile app downloads.

“We are excited to combine the robust technology, retail and operational prowess of a high-performance brand like with our brand building experience. As the Philippine consumer faces tremendous challenges with traditional brick and mortar shopping due to a plethora of hurdles including excessive wait times in traffic/ public transport, SoPa aims to provide viable solutions by providing impetus to the growing e-commerce industry in the country,

“Given the immense potential of the Philippines market, we are very excited about the opportunities that this acquisition will bring in the upcoming months. In addition, as Philippines is a cornerstone of SoPa’s VIP (Vietnam, Indonesia, and Philippines) acquisition strategy, I expect to acquire a number of market leading companies in Philippines over the next few months,” said Dennis Nguyen, SoPa Founder, Chairman and Chief Executive Officer.

Meanwhile, Chief Executive Officer Michael Lim said the partnership provides the group the opportunity to not only grow our presence in Philippines but further its lead in the grocery delivery business.

“We are excited to join the larger SoPa ecosystem which will enable us to harness its integrated marketing and technology proposition while also strengthening our collective senior management resources. We foresee that this will lead to immediate returns in terms of cost optimisation and increased revenue generation. With the capital provided by SoPa, will now be empowered to provide enhanced end to end solutions to our customers and ensure an amplified market presence,” he said.

SoPa is leveraging technology to provide a more personalized experience for customers in the purchase journey, to help transform the entire retail value chain in Southeast Asia (SEA). Through the acquisition of market-leading companies and partnership with visionary entrepreneurs in five distinct verticals: loyalty, lifestyle, travel, food & beverage and merchant software, the company expects to meet the region’s growing demand for better and more convenient services.

The acquisition is also in line with SoPa’s core vertical focus and facilitates proliferation of its growth in Philippines while increasing consumer opportunities and delivering enhanced value. This move will also help tap the increasing digital penetration in the online grocery shopping space in the Philippines market.

The offering of this acquisition is of immense consequence to the end user with SoPa’s aggressive new plans for which include adding more hubs in key cities and regions and increasing its manpower. SoPa aims to expand’s technology offering, phenomenally increasing registered users to more than double to over 300,000 and driving app downloads to over 150,000 in 2022. Philippine consumers will be able to use app across 19 cities in Metro Manila with a guaranteed next day delivery service.

SoPa is a loyalty and data marketing ecosystem that operates multiple e-commerce and lifestyle platforms across its key markets. Its business model focuses on collecting user data through the expected circulation of its universal loyalty points. It seamlessly connects consumers and merchants across multiple product and service categories fostering organic loyalty. From its launch in 2019, SoPa has amassed over 1.5 million registered users and over 3,500 registered merchants and brands. It has since invested 2+ years building proprietary information technology (IT) architecture with cutting edge components to effectively scale and support its platform’s consumers, merchants, and acquisitions.

SoPa’ customer loyalty and analytics platform has onboarded hundreds of thousands of registered consumers. It provides merchants with – an online commerce platform for users, alongside with #HOTTAB Biz – a convenient order management app for business partners on, and #HOTTAB POS – a specialized POS technology solution, a comprehensive system for payment, loyal customer management, user’s profile analytics, and convenient financial support packages for small and medium-sized enterprises. SoPa also operates, a lifestyle e-commerce platform in Vietnam.

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