Australian no code expert process automation platform, Checkbox, said Thursday it has raised AU$6.3 million ($4.5 million) in pre-Series A funding to accelerate local and international expansion, including the appointment of personnel for key regions and the launch of a product-assisted growth model.

The round is led by Sequoia India’s rapid scale-up program, Surge, and Australia’s Tidal Ventures, Checkbox said in a statement.

It said it will use the funding to increase its footprint and go-to-market strategy in Australia and Asia, and invest a significant portion to formally open an office in the United States and hire local sales and marketing resources.

The capital will also fuel further research and development and the introduction of a product-assisted growth strategy, it added.

“Checkbox built its first repeatable use case in the legal sector but has already seen consistent organic expansion across multiple business divisions,” said Andrea Kowalski, General Partner at Tidal Ventures.

“We see an enormous global market opportunity for tools that help expert knowledge workers build their own automation software without needing to code. We think Checkbox can be famous for enabling its users to quickly spin up a piece of software that automates some of their own workflows, striking that perfect balance between comprehensive technical capability and ease of use,” he added.

Checkbox is a no-code platform that allows professionals – including legal, human resources (HR) and risk and compliance teams – to rapidly create apps that automate high-volume, low-value expert tasks, enabling them to focus on higher value and strategic work.

“Since entering the market three years ago, we have helped organisations in Australia, New Zealand, Asia, and the US restore hundreds of thousands of hours in productivity. Our customers have used the Checkbox platform to create thousands of apps and automate hundreds of thousands of processes and documents, all without writing a single line of code,” said Evan Wong, Co-Founder and Chief Executive Officer at Checkbox.

“The funding from Sequoia India’s Surge and Tidal enables us to accelerate our go-to-market strategy to amplify consistently high growth, retention and customer expansion we’ve experienced in the last few years, and scale our team to cater to the demand we’re seeing in markets abroad,

“We have a product that is globally applicable and segment agnostic in the high-growth no-code technology space, representing an extraordinarily vast market opportunity,” he added.

The Checkbox platform is used by organisations including Allianz, Telstra, Air New Zealand, PwC, Coca-Cola Europacific Partners, Invisalign, and other enterprises and government agencies in Australia, New Zealand, Asia, and the United States.

“Coca-Cola Europacific Partners has been creating solutions using the innovative Checkbox platform for almost three years, primarily across our Legal, Procurement and People & Culture functions in Australia, the Pacific and Indonesia,” said Christy Capili, Legal Operations Manager and Executive Assistant, Coca-Cola Europacific Partners – Australia.

“During that time, over 500 employees have created over 5,000 unique documents across various solutions, with our NDA automated solution reducing completion times by approximately three days and saving at least 30 minutes per activity on over 170 documents,” he said.

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