Indonesia’s wholesale marketplace startup GudangAda has bagged series A funding worth $25.4 million just three months after it secured $10.5 million in a seed round, reports Bloomberg this afternoon.

Launched in January 2019, the app helps mom-and-pop stores and kiosks to stock up on items from ramen to washing powder, cigarettes to Coke, and get them delivered direct from the wholesalers.

Indonesia, supermarket
A supermarket in Bandung, Indonesia / Photo: Fikri Rasyid

The speedy deal highlights that essential tech services during the pandemic are finding it easy to raise funds, despite an overall cooling in new investment activity—such as the $280 million announced by logistics and delivery startup Ninja Van earlier today.

GudangAda facts & stats:

  • 350 employees, with plans to add 100 this year
  • Founder, CEO Stevensang (he goes by one name) has decades of experience in Southeast Asia’s retail and distribution industries
  • Wholesalers cover 500 cities across Indonesia
  • Sequoia India and Alpha JWC Ventures led this newest investment

See: Southeast Asia VC funding rocketed to $5.7b in Q1, but rest of year is probably going to suck

Alpha JWC Ventures B2B B2B ecommerce eCommerce ecommerce startups FMCG funding GudangAda Sequoia India