Digital advertising has come a long way and has changed rapidly in the past few decades. In this digital era, it’s more challenging to win over customers as the average attention span of an ad viewer has become shorter than ever. Brands are increasingly investing in innovative advertising ideas and content-led marketing campaigns. With 98% of China’s internet users accessing the world wide web on their smart devices, brands have to devise effective audience-targeting strategies for respective tired cities.
Similarly, Southeast Asia is often considered to be the next gold rush for e-commerce due to rising internet penetration. Evidently, we have seen Chinese tech titans making forays into the region, with Alibaba doubling down on Southeast Asian e-commerce firm Lazada Group, and Tencent Holdings investing in Singapore-based Sea Group, which runs e-commerce site Shopee.
Hear from OPPO Advertising Indonesia and MagicWe Technologies as we examine how brands ride the digital waves to spur growth in China and Southeast Asia in this digital age. We will also be covering the e-commerce developments, a key driver in Southeast Asia where the number of online shoppers is forecasted to increase multifold in the coming years.
LAST CALL! Grab your exclusive discounted tickets HERE and we hope to see you there at Wild Digital Indonesia x ORIGIN by TechNode on November 26. Do not miss the ASEAN-China track hosted by TechNode on the main stage of Wild Digital Indonesia.
Driving The E-Commerce Growth In Southeast Asia with Digital Ads Panellists:
Ms. Sherly Luo
VP, OPPO Advertising Indonesia
Ms. Luo has eight years of exposure to Indonesia with a good understanding of its market behavior through studying & working, including four years of working experience as Business Development and Digital Advertising Marketing for search engine, Apps matrix as well as mobile Ads Platform in a publishing company and Baidu. Currently working in OPPO Indonesia, she is responsible for OPPO Ads Business Development in the Indonesia region.
Mr. Felix Luo
Southeast Asia Director, MagicWe Technologies 妙汇
Felix oversees MagicWe Technologies’ Southeast Asia operations in Jakarta and Bangkok. MagicWe is an E-commerce media and technology pioneer in China and Southeast Asia. They have received awards and accolades from ECI, ADMEN, GMIC, and TechCrunch.
Mr. Alan Hellawell
Partner, Alpha JWC Ventures
Alan has been actively involved in the Asian internet and e-commerce space since 1995. He has served in a variety of leadership positions, both within the industry in operational positions, and as the head of TMT research in investment banking. Alan most recently served as Sea’s (NYSE: SE) Group Chief Strategy Officer, based in Singapore; with responsibilities for key partnerships, inbound and outbound investment and M&A, investor relations and other areas. Alan has worked regularly with management across other leading global platforms such as Alibaba, Tencent, Google, Facebook, Amazon, and Paypal; in addition to the region’s leading PE, VC and investment banking firms. Alan prior to this managed Deutsche Bank’s Asia TMT research group for 11 years based in Hong Kong. Alan supported many of China’s largest internet companies from their early, private stages through IPO and beyond. He maintains long-running “CxO-level” relationships with dozens of leading names in the space. Prior to his role at Deutsche Bank, Alan held positions at Lehman Brothers, Lucent Technologies and Netscape Communications. Alan currently mentors a number of Southeast Asian internet startups.