Study by Indonesia’s Number 1 Social Commerce Platform, Evermos, Highlighted Big Potential from Local Hijab Producers to Make a National Economic Impact

BANDUNG, Indonesia, Nov. 29, 2022 /PRNewswire/ — During the past couple of weeks, “Artikel Hijab Evermos” (Evermos’ Hijab Artikel) has become one of the most discussed topics among Twitter users in Indonesia. Revealing the immense national economic potential of the hijab industry, the research-based article that was released at the World Economic Forum (WEF) shows that the volume of hijab transactions in Indonesia reaches 1.02 billion pieces per year, equivalent to more than $6.09 billion. However, only 25% of the circulating products originated from local industries; which means there is a great deal of economic potential that has yet to be optimized.

Deputy Chairman of the Indonesian Ulema Council (Majelis Ulama Indonesia) Anwar Abbas

The Ministry of Home Affairs’ demographic data shows that 86.9% of the around 273 million Indonesian population are Moslems. Raymond Chin, CEO & Founder Ternakuang, pointed out in his YouTube channel that highlights the article, “The syariah market is a sleeping giant. It promises enormous potential, but only a few have been explored, let alone optimized by the Indonesian MSME players.”

Evermos, the author of the trending article, is a social commerce that focuses on halal products and has  the vision to facilitate entrepreneurs while promoting the growth of local brands and MSMEs. Reflecting on the huge potential for economic development through the MSME sector, Evermos look forward to seeing more people supporting local products, including hijab.

Ghufron Mustaqim, CEO & Co-Founder Evermos, said in an interview, “The contributions of social commerce to the Indonesian economy amount to $12 billion. Evermos as the number one social commerce in Indonesia today aims to continue increasing our contribution to the national economy and helping local brands to market their halal products through our reseller network.”

To further elevate the potential of the local hijab industry, Evermos in collaboration with renowned film producer Hanung Bramantyo has just launched a documentary. This short film highlights the stories of the hijab industry players in Indonesia, from business owners, the MSMEs, fashion designers, fabric cutters, tailors, to the Minister of Tourism and Creative Economy Sandiaga Uno, who shares his perspective on this matter in the film with a duration of fewer than 25 minutes. The documentary is available for free on Evermos’ YouTube channel or via .

Domestic hijab industry can create a snowball effect to promote the national economy

Besides highlighting the local hijab industry’s potential on a macro scale, Evermos’ Hijab Article also offers a deeper analysis on the micro side. The process of producing a piece of hijab may look simple, but actually it goes through several meticulous stages and involves many elements of society.  

ZM Zaskia Mecca is among the local hijab and Moslem clothing brands, and it has a monthly sales volume of around 70,000 pieces at an average price of $5.97 per item. They produce their goods domestically using a combination of cloud manufacturing and conventional fabrication.

Haykal Kamil, CEO of ZM Zaskia Mecca, explained in an interview, “First we would buy the materials from manufacturers, then we will print patterns or dye the fabrics before distributing them to our production centers. We operate a number of production centers and we also have partner tailors.”

One of the production centers that collaborate with ZM Zaskia Mecca is the garment company established by Yus Ansari, Owner of the brand Ansania. Yus created a cost-efficient and effective production system with a total output rate of up to 150,000 clothing items per day, with the flexibility to cater to the changes of market demand as well as the ability and commitment to  maintaining quality.

Yus sorted the works in a hijab production process into two groups: the first one is for high-intensity but easy work, and the second one is for work that requires high skills. Easy works are delegated to the conventional tailor community, while the complex works are done in the factory. The overall system can be accessed and used jointly by other companies remotely, as did ZM Zaskia Mecca from its office which is located 150 km from Yus’ company. This system is known as cloud manufacturing.

Further elaborating on the production system that he invented, Yus said, “We set up warehouses in rural areas, and then we will outsource the works to thousands of people in the surrounding communities.” From here, the semi-finished products will be finalized at the factory, and then distributed to retail companies. Under this system, every $2.39 earned per one piece of product can have an impact on the village community.

Driving the national economy by leveraging on the syariah market potential, with local products playing the key role

Citing data in the WEF article, spending on modest fashion or Islamic fashion such as hijab has grown by 5.7% in 2021, from $279 billion to $295 billion. This year, it is estimated to increase by 6% to $313 billion.

Responding to the data, Sandiaga Uno said, “This projection verifies the size of the world hijab market. We need to optimize this potential in order to create employment and business opportunities.”

Such great potential comes from the Islamic fashion business alone, which is only one of the many kinds of products aimed at the Moslem market. There is still a lot of potential for other products such as travel, cosmetics, food, health, and worship equipment.

Hartati, a Bandung-based Evermos Reseller, shared her experience when she started selling. “On the first day I join Evermos, I learned how to post products on the platform. The next day, I practiced what I’ve learned to promote travel prayer mat. Alhamdulillah, Thank God, I sold 5 pieces of the mat in that single day.”

As a social commerce that is also known as a reseller platform, Evermos was born with the tagline “everyday needs for every Moslem”. Building on this spirit, today Evermos offers more than 100,000 quality halal goods produced by at least 1,000 local brands. All of these products can be accessed through the application and are ready to be put on a wider scope of market by hundreds of thousands of resellers to reach consumers throughout Indonesia.

Ghufron asserted, “There are 9 million people in Indonesia who have yet to get a job. If we can have more products that are produced domestically, there will be more jobs and business opportunities that we can create.”

Complete documentation on this article can be accessed from this link.

Contact Person: Fadel Hilmy (+62813 9839 5065 / [email protected])

Tentang Evermos

Evermos is a the number 1 social commerce platform in Indonesia (based on research by Populix and Tech in Asia) for resellers selling various products from MSMEs and local brands to consumers. Committed to supporting the Government to create an inclusive economy, digital transformation, and job creation, Evermos is paving the way for all elements of society beyond Tier 1 cities who want to earn extra income by becoming a reseller just for free through one application away.

Evermos presents a one-stop application that provides product interfaces, catalogs (sales & marketing kits), digital payment pages, and logistics. Evermos also enables resellers to foster their knowledge and skills in sales and marketing through regular and continuous training from professional trainers. Currently, Evermos has empowered more than 500,000 active resellers across Indonesia and cooperated with more than 1000 brand partners who are 100% locals.

In 2021, Evermos managed to raise $30 million in Series B funding. It was also nominated as the Forbes Asia 100 to Watch in the Asia-Pacific region due to its capability to deliver social change and scale up despite the pandemic. Evermos is also a member of the Global Innovator for the World Economic Forum and actively participates in discussions of the world economy, especially in the MSME sector.

In 2022, Evermos has managed to collect five achievements at once: Forbes 30 Under 30 Asia, winner of the International 3G Championship Award for Women Empowerment by Cambridge IFA in Dubai, and becoming part of Endeavor Entrepreneur after a thorough and tight evaluation process, 2022 Transformational Business Awards from Financial Times and International Finance Corporation (part of World Bank Group) as a special commendee for Gender-lens Finance category, and UN Women 2022 Indonesia Women Empowerment Principles Award for Transparency and Reporting category.

To find out more about Evermos’s products and services, please visit the official website page at