BANGKOK, March 26, 2024 /PRNewswire/ — PepsiCo, a global leader in convenient foods and beverages, has reached a significant milestone in its vision of a digitalised future, having recently partnered with Dematic to integrate automation as a central feature of its expanded production and logistics facility in Rojana, Thailand.

PepsiCo Rojana Warehouse

PepsiCo’s Rojana facility is a critical regional hub that produces a variety of products. With a growing demand for its products in Thailand, PepsiCo recognised the necessity to build capacity in both production and logistics.

Colin Matthews, Supply Chain Senior Director – IndoChina Foods, PepsiCo, says, “Rojana is one of our biggest plants, and it also has several different product platforms. We have potato chips, we have Stax-brand chips, and we have Fry Pack in extruded products as well. Those products are made at Rojana and are not only distributed nationally across Thailand, but also internationally to Vietnam and other neighbouring countries.”

To support PepsiCo’s growth and address space constraints and labour challenges, Dematic worked closely with PepsiCo to develop an automation solution to address their storage, throughput capacity, and productivity needs in their logistics operations. The solution centres around an Automated Storage and Retrieval System (AS/RS) with a direct link to both the production and order fulfilment areas.

“We foresee a manpower shortage being a major challenge for our local operations in Thailand,” explains Charan Techapattaraporn, Logistics Manager, PepsiCo. “Automation, therefore, is the perfect solution to take on this challenge, whilst also improving our facility operations across the board.”

The AS/RS stores pallets within five aisles of double-deep, high-bay racking with a total of 16,520 pallet locations. A network of pallet conveyors and Rail-Guided Vehicles (RGVs) receives pallets automatically at the end of the production lines and transports them for storage, then directs them from storage to despatch docks or to automatically replenished pick locations for full-case order picking. The solution includes Dematic Warehouse Control System (WCS) software to manage all the automation, the material flow, and the inventory as well as to provide real-time tracking and visibility of all transactions.

“The AS/RS is at the heart of PepsiCo’s strategy to enhance its production and logistics efficiency at the Rojana facility,” says Phamondate Rukdee, Sales Manager, Dematic Thailand. “It provides an extremely space efficient way to store products between when they are manufactured and when they need to be assembled and despatched for delivery to customers.”

The Dematic AS/RS provides fully automated high-density, high-throughput storage for pallets. It provides complete and real-time visibility of overall inventory, delivering the highest level of accuracy so stock cannot be lost or forgotten. With minimum manual handling needed, product damage and the associated cost and waste are also significantly reduced.

“Previously we had a very manual solution that took a lot of time for people to go around and understand exactly what products we had in the warehouse. In contrast, the Dematic solution is very intuitive. It enables our team to look across the whole of the AS/RS and understand exactly where we have the stock, and they can intuitively and quickly make any adjustments they need to. The AS/RS has more than doubled our capacity and the automation takes us away from the very manual operation we had before. This allows us to supply goods to customers with greater efficiency, leaving them very satisfied,” explains Matthews.

Beyond the benefits described above, the Dematic AS/RS solution also improves warehouse operator safety by dramatically reducing the amount of forklift trucks and other materials handling equipment such as pallet movers, which in turn has reduced accidents, damage, and injuries to people and equipment.

The Dematic solution is designed with the future in mind and can be expanded to accommodate additional growth and adapted to changing business requirements.

“The partnership between PepsiCo and Dematic exemplifies the potential of automation to enhance operational efficiency and safety while also laying a solid foundation for sustained growth. Together, we have achieved great results and positioned PepsiCo for an even stronger future,” concludes Rukdee.

To learn more about the pivotal role automation is playing within PepsiCo’s Rojana facility visit to view a video case study and to explore the technologies used in this project.


About Dematic

Dematic designs, builds, and supports intelligent automated solutions empowering and sustaining the future of commerce for its customers in manufacturing, warehousing, and distribution. With research and development engineering centres, manufacturing facilities, and service centres located in more than 26 countries, the Dematic global network of over 10,000 employees has helped achieve successful customer installations for some of the world’s leading brands. Headquartered in Atlanta, Dematic is a member of KION Group, one of the world’s leading suppliers of industrial trucks and supply chain solutions.


This release and the information contained herein are for information purposes only and do not constitute a prospectus or an offer to sell or a solicitation of an offer to buy any securities in the United States or in any other jurisdiction. This release contains forward-looking statements that are subject to various risks and uncertainties. Future results could differ materially from those described in these forward-looking statements due to certain factors, e.g., changes in business, economic and competitive conditions, regulatory reforms, results of technical studies, foreign exchange rate fluctuations, uncertainties in litigation or investigative proceedings and the availability of financing. We do not undertake any responsibility to update the forward-looking statements in this release.