Omdia: Generative AI faces same challenges as broader AI

LONDON, March 8, 2023 /PRNewswire/ — The palpable excitement and potential opportunity around ChatGPT, Stable Diffusion and other Generative AI sensations is real, but Generative AI doesn’t solve any of the market challenges which face any type of AI. In a new report, Omdia suggests that Generative AI is not magic.

“Generative AI initiatives do not solve the fundamental challenges AI faces – bias, privacy, responsibility, consistency and explainability” said Mark Beccue, Principal Analyst, Omdia, “In fact, Generative AI largely compounds these issues.” For example, Large Language Models (LLMs) which are the source of most Generative AI outputs are trained on public data that may include toxic language or biased content for race, gender, sexual orientation, ability, language, culture and more, which means the outputs themselves can be biased or inappropriate. Another example, Generative AI outputs aren’t easily explained – as with most deep learning AI, the results are not easily traceable to sources. While explainability is a challenge across AI, it’s even more of an issue for generative AI outputs which  supposedly by definition, “created” as something new.  

2023 will be a very early market stage for Generative AI. Omdia predicts this year there will be an explosion of creative innovation around how Generative AI might  be used, as well as a great deal of confusion about what Generative AI is and what it does.

Omdia notes other market trends shaping the trajectory for Generative AI, including the race to build and monetize LLMs and the key role cloud compute providers play. Omdia’s Generative AI Market Landscape 2023, examines all these issues and more. The report will help readers understand the rapidly shifting Generative AI market landscape by identifying key drivers and barriers, market trends, the dominant use cases, who the key players are, why they are so key, and what our team of AI analyst predict will happen throughout the Generative AI ecosystem in 2023.


Omdia, part of Informa Tech, is a technology research and advisory group. Our deep knowledge of tech markets combined with our actionable insights empower organizations to make smart growth decisions. To learn more, visit

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