GASA and Gogolook unveil first Asia Scam Report at Anti-Scam Asia Summit

Public-private alliance forges global collaboration to counter Asia’s digital scam pandemic

TAIPEI, Nov. 20, 2023 /PRNewswire/ — The Global Anti-Scam Alliance (GASA) and TrustTech leading provider Gogolook today kicked off the first-ever Anti-Scam Asia Summit (ASAS) in Taipei, Taiwan. Under the theme of “Turning the Tide in Asia,” the summit brought together regional stakeholders from government, law enforcement, industry, and academia to discuss the latest trends in digital scams and formulate strategies to combat these evolving threats. At the summit, Gogolook and GASA debuted the first-ever Asia Scam Report, a comprehensive analysis of scam trends across the region, aiming to serve as a cornerstone for future policy development and advocacy in anti-fraud measures on a regional scale.

“The shadows of scams are looming larger across the digital expanse of Asia,” stated Jorij Abraham, Managing Director of GASA. “The 2023 Asia Scam Report released by GASA and Gogolook is a joint effort to illuminate the ways scams infiltrate our daily lives. With a mission to empower consumers to safeguard themselves against scams, we aim to equip stakeholders with the knowledge to serve as both shield and spear against the fraudulent actors operating within Asia.”

Scams are on the rise, fueled by AI and Deepfake technologies

According to the 2023 Asia Scam Report published by GASA and Gogolook, which collected data from nearly 20,000 respondents across 11 regions in Asia, scams have emerged as a new normal in the region, as more than 60% of Asians now face at least one scam each week. Phone calls and SMS messages were the most popular channels for scammers in Asia, with over 75% of respondents reporting that they had received scam calls or SMS in 8 out of the 11 surveyed regions. With the increasing popularity of digital services, scammers are rapidly shifting their focus to messaging apps like WhatsApp, Telegram, and LINE, as well as social media platforms such as Facebook and Instagram.

Identity theft emerged as the foremost concern in Asia, closely followed by shopping scams and investment scams. These findings underscore the pervasive nature of scams, impacting individuals from all walks of life and spanning diverse industries such as finance, e-commerce, government agencies, social networks, and even daily routines. Adding to the complexity, the rising adoption of AI and Deepfake technologies makes it more challenging for people to discern the authenticity of scams, as the advancements empower scammers to craft highly convincing schemes, further eroding trust between human beings and posing a significant threat to individuals, businesses, and even the society at large. In light of AI’s fast-growing influence, GASA and Gogolook are actively fostering dialogue and knowledge sharing on AI-powered scam prevention mechanisms, AI scam awareness education, and supporting responsible AI development to effectively mitigate the risks posed by AI-enabled scams.

Building a safer Asia together with the power of a robust anti-scam community

The report also identified the victims’ inability to recognize scams as the primary factor contributing to their susceptibility. Other contributing factors included responding too quickly to the scammer’s demands, being enticed by offered incentives, and taking risks despite uncertainties. Even more alarming, nearly 90% of scam victims in Asia could not recoup their financial losses. This highlights the urgent need for continuous fraud prevention education and public awareness campaigns to enhance resilience against the ever-evolving scam tactics. In the meantime, well-designed collaborative mechanisms and accelerated sharing of trends and information among public authorities, businesses, and individuals are also essential to maximize the impact of fraud prevention and form a strong anti-scam community.

“The 2023 Asia Scam Report reveals an unfortunate surge in digital scams across the region, underscoring the urgent need for a coordinated response from all stakeholders, including law enforcement, businesses, and the public,” said Jeff Kuo, CEO and co-founder of Gogolook. “As one of the founding members of GASA, Gogolook has already taken proactive steps to build strong partnerships with law enforcement agencies across Asia to jointly combat fraud. Starting with ASAS, we aim to effectively curb the prevalence of fraud and safeguard the digital landscape by fostering a shift in attitudes and awareness towards scams, building a robust anti-fraud partnership network, and empowering anti-scam initiatives through innovation.”

GASA and Gogolook forge a global alliance to combat the ‘scamdemic’ in Asia

Guided by the core value of “Build for Trust,” Gogolook has been dedicated to collaborating with GASA in uniting the Asian region to establish a global and well-coordinated fraud prevention system. By bringing together the public, businesses, governmental agencies, non-profit organizations, and anti-fraud experts across Asia, Africa, the Americas, Europe, and Australia, the inaugural ASAS, co-hosted by Gogolook and GASA, spearheaded a collective effort to fight against fraud and safeguard communities in Asia, successfully fostered regional dialogue and developed effective anti-scam strategies. Moving forward, GASA will continue to be a platform to build a safer Asia and looks forward to continuing its work in the years to come.

Aside from upholding strong public-private collaboration, Gogolook will also remain at the forefront of the battle against digital crime through offering AI technology and data-driven anti-fraud services, such as the caller ID and spam-blocking app Whoscall, message managing tool Message Checker, business reputation protection service Watchmen, and comprehensive digital identity solutions, with the aim of turning the tide of the growing scams across Asia.

To access the full Asia Scam Report, please refer to:

About GASA

The Global Anti Scam Alliance’s (GASA) mission is to protect consumers worldwide from scams by raising awareness, enabling hands-on tools, facilitating knowledge sharing, organizing research, and offering training and education. For more information, please refer to:

About Gogolook

Founded in 2012, TrustTech provider Gogolook was founded with “Built for Trust” at its core and offers global digital Risk Management as a Service driven with AI and data. Gogolook creates trust-empowering technologies for various applications, including communications and financial technologies, and enterprise SaaS. Gogolook is a founding member of the Global Anti-Fraud Alliance (GASA) and collaborates with the Criminal Investigation Bureau of Taiwan’s National Police Agency, the Financial Supervisory Service of South Korea, the Thai police, the Fukuoka City Government in Japan, the Royal Malaysia Police, and Malaysian state governments to collectively combat fraud issues. With the largest phone number database in East Asia and Southeast Asia as its foundation, Gogolook is dedicated to creating a “fraud-free environment.” Information about Gogolook’s services is available at: