City Beach Partners with NewStore to Launch Mobile Consumer App

Australia’s leading lifestyle and youth fashion brand will leverage the NewStore Consumer App to extend its digital footprint and enhance customer loyalty

BOSTON and BRISBANE, Australia, Sept. 20, 2023 /PRNewswire/ — NewStore, a modular, mobile-first omnichannel cloud platform for retail brands worldwide, today announced a new partnership with City Beach, one of Australia’s premier youth fashion destinations. The retailer will leverage the NewStore Consumer App to design and launch the City Beach App, which will debut on iOS and Android in Australia, New Zealand, and the United States in the coming months.

Since its inception in 1985, City Beach has championed a legacy of youth fashion. With over 65 stores throughout Australia, the retailer boasts a curated selection of 300+ brands and is supported by a team of more than 3,000. City Beach’s digital footprint is equally as impressive, with its ecommerce operations accounting for a significant percentage of the company’s revenue. By rolling out the City Beach App, the business will extend its ecommerce presence beyond desktop and mobile web, strengthening its digital prowess while also enriching customer relationships and driving sales.

“After a comprehensive evaluation, it became evident that the NewStore platform was the perfect match from a feature-functionality standpoint,” said Chris Lockwood, Head of Ecommerce, City Beach. “This journey marks a turning point for City Beach, and we are confident that the end product will benefit our business and further our commitment to offering a superior customer experience.”

With NewStore, City Beach will have access to all the essential capabilities it needs to run a modern and engaging app, as well as real-time omnichannel inventory visibility, custom push notifications, and interactive product lookbooks. NewStore Consumer Apps also offer the following differentiating features:

Brand Stories: Provide an unmatched, on-brand in-app experience with interactive storytelling. Immersive Videos: Seamlessly integrate videos to unlock captivating brand visuals that drive engagement. Digital Loyalty: Offer a unique, members-only experience with out-of-the-box capabilities designed to create “superfans.” App Extensions: Easily add external features for endless customization possibilities.

City Beach will benefit from the fact that NewStore Consumer Apps are proven to increase both engagement and brand loyalty. Compared to typical mobile website metrics, NewStore customers have seen 3x more visits from their app users and in-app conversion rates as high as 7x. At the same time, brands using NewStore Consumer Apps have significantly reduced customer acquisition costs, with 90% of users accessing the app directly versus through paid search advertisements.

“Youth fashion retail has its own set of challenges, and businesses must have a vision and strive to continue to adapt. NewStore not only gets this, but the team also brings a much-needed spirit of partnership and collaboration to the table,” added Troy Elliott, Head of Operations, City Beach. “In a rapidly evolving retail landscape, their innovative app development approach and commitment to our brand’s success truly set them apart.”

“The NewStore Consumer App is a vital component of our larger omnichannel platform,” said Stephan Schambach, Founder and CEO, NewStore. “Our modularity is a key differentiator, and brands like City Beach can choose how to leverage our offerings. Their decision to launch a NewStore Consumer App speaks not just to meeting today’s consumer demands but also to their forward-looking vision for retail’s future.”

NewStore runs apps for 25 brands in 40+ countries. To learn more about the NewStore Consumer App and request a demo, visit:

About City Beach
For more than three decades, City Beach has been a beacon of Aussie lifestyle, fashion and culture, growing from a small surf and skate shop established in 1985, to an international brand with over 65+ stores Australia wide. Over the years, it has evolved into Australia’s leading lifestyle brand, recognised and adored for its trendsetting apparel, footwear, and accessories.

With an unwavering commitment to an immersive shopping experience, City Beach continues to innovate and expand its global presence via their epic international online offering. City Beach stocks over 300 of the world’s biggest brands, with new arrivals landing every day.

About NewStore
NewStore provides Omnichannel-as-a-Service for retail brands worldwide that want to accelerate their digital transformation. Built with MACH principles, NewStore allows brands to easily deliver amazing shopping experiences that store associates and consumers love. Its mobile-first, modular cloud platform includes POS, order management, clienteling, inventory, and consumer apps. NewStore customers such as Burton, Faherty Brand, G-Star RAW, Marine Layer, Roots Canada, UNTUCKit, and Vince benefit from the most complete, global omnichannel retail solution available — now supercharged with Tap to Pay on iPhone. The company is backed by General Catalyst, Activant Capital, and Salesforce Ventures. Learn more at

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