Horizon Group, the Bangkok-headquartered consumer wellness company behind the Lunio sleep brand, has raised $12.5 million in a Series A round from Singapore-based Vertex Ventures Southeast Asia & India, which was the sole investor.
In a statement on Thursday, Vertex Ventures said Horizon will utilize the money to speed up product development, extend Lunio beyond sleep into ergonomics, recovery, and beauty, and expand across Asia-Pacific.
Horizon operates in Thailand, Taiwan, Vietnam, and Malaysia. Lunio, launched in 2017, has grown from a sleep brand into a wider wellness technology platform. Its social media and marketplace channels in Thailand and Taiwan have more than 4.3 million followers combined.
Robert Fong, founder and CEO of Horizon, said the company’s vision is bigger than sleep. It is building a wellness technology ecosystem for Asia-Pacific, grounded in science and designed to help people feel, move and look better every day. Lunio’s foundation is in sleep and the company is now applying the same approach to recovery and beauty.
Puiyan Leung, a partner at Vertex Ventures Southeast Asia & India, said Lunio has become the leading direct-to-consumer sleep provider in Thailand and Taiwan, with a clear route to regional scale. The health and wellness market is growing quickly as consumers seek healthier living at home, she added.
Lunio develops its products in-house through Lunio Labs, which draws on sleep science, material science, and ergonomics. Its products are priced to offer an alternative to premium international brands. Its range includes mattresses, adjustable beds and cooling bedding, and it is expanding into ergonomic furniture, recovery and massage devices, and beauty technology such as facial devices and LED therapy