Criteo has expanded its partnership with Singapore-headquartered adtech company Tyroo Technologies into Thailand, Malaysia and the Philippines.

Under the reseller agreement, Tyroo will promote Criteo’s performance media solutions to advertisers in the three Southeast Asian markets, providing local commercial and advertiser support.

The companies have worked together in India since 2021. Criteo said the expanded arrangement is part of its wider Southeast Asia growth strategy and is intended to give advertisers more direct access to its commerce intelligence platform.

Partnership expands beyond India

“We are delighted to announce our partnership with Tyroo in our efforts to grow and expand our coverage in Thailand, Malaysia and the Philippines, making a real difference in AI-assisted commerce campaign activation,” said Sukesh Singh, Managing Director, Southeast Asia at Criteo.

He said the companies expect the partnership to help advertisers reach high-intent audiences across channels and support full-funnel commerce campaigns.

Bharat Arora, Country Head, India at Tyroo, said the company plans to use its local teams and infrastructure to support Criteo’s expansion in Southeast Asia.

Criteo operates a commerce intelligence platform for brands, agencies, retailers and publishers. Tyroo works with advertising and media companies across Asia Pacific and is headquartered in Singapore.

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