Vietnamese electric vehicles maker VinFast has signed a memorandum of understanding (MoU) with Indonesian vehicle distributor PT Aribi Amartapura (Amarta) to accelerate the expansion of its showroom network in Indonesia.
This partnership marks a significant milestone in VinFast’s global dealership strategy, enhancing brand visibility and bringing its electric vehicles closer to Indonesian customers, VinFast said in a statement on Friday.
Under the agreement, VinFast will leverage Amarta’s extensive market expertise and 25 years of experience to establish 22 new showrooms between 2025 and 2027, focusing on major cities such as Greater Jakarta and Bandung.
Of these, 11 showrooms are set to open in 2025, with the earliest expected to launch in March 2025.
The partnership with Amarta will not only significantly expand VinFast’s existing dealership network in Indonesia, but also align with its global shift to a dealership model, optimizing operations, reducing costs, and strengthening brand presence in international markets, said the statement.
“We are excited to collaborate with Amarta to bring our smart, eco-friendly electric vehicles closer to Indonesian consumers,
“This partnership allows us to fully capitalize on Amarta’s deep local expertise, laying a strong foundation for VinFast to become a household name in electric mobility,” said Pham Sanh Chau, Chief Executive Officer of VinFast Asia.
Designed with a modern aesthetic and equipped with convenient charging ports, the showrooms offer customer experience covering from product display and test drives to after-sales services.
This comprehensive model allows customers to enjoy convenience at every stage of their journey, from learning about VinFast’s EV to ownership and long-term use.
“It is an honor for Amarta to partner with VinFast, a dynamic and pioneering EV brand from Vietnam,
“We believe that by combining Amarta’s local market insights with VinFast’s superior product quality and affordable pricing, we can deliver exceptional value to Indonesian customers while promoting green mobility and a sustainable future,” said Angga Prawira Awang, Chief Executive Officer of Amarta.
According to the statement, VinFast is making new, strong strides in the Indonesian market, reaffirming its commitment to driving the local green transition.
To date, the company has partnered with 14 dealers, which operates 21 stores across Jakarta, Bandung, Surabaya, Bali, and other key locations, offering consumers a diverse range of EV, including the mini e-SUV models VF 3, VF 5, and VF e34.
Notably, the firm offers an attractive free charging program for all customers until March 1, 2028, along with a warranty of 7 to 10 years (depending on the model), underscoring its dedication to making green transportation accessible in Indonesia.
It is noted that in just over a year since entering the market, billionaire Pham Nhat Vuong’s comprehensive “For a Green Future” electric vehicle ecosystem has built a strong presence in Indonesia with the launch of VinFast, GSM’s electric ride-hailing service; and V-GREEN, a charging infrastructure company.
These recent milestones further reaffirm VinFast’s long-term commitment to advancing a greener, cleaner, and more sustainable future in the country, said the statement.
VinFast, BNI sign strategic partnership to accelerate green transition, sustainable growth