Cube, a Thailand-based market data platform, announced Tuesday that it has raised a $3.7 million Series A led by Betatron Venture Partners, with continued participation from M Venture Partners and strategic angels.
Cube said in a statement that the financing will support the firm’s investment in proprietary artificial intelligence (AI)-enabled data enrichment technology, international expansion, and continued growth with enterprise customers.
The Series A builds on support from Cube’s broader investor base, which includes Wavemaker Partners, GHARAGE Ventures, and angel investors, alongside continued participation from M Venture Partners.
“This new financing round will allow us to serve our customers even better, including through new solutions like Digital Shelf and expansion into new geographies such as Latin America and North Asia,” said Simon Torring, Co-Founder of Cube.
“Since founding Cube in 2022, we have held a conviction that enterprises would need more reliable and accurate market data and insights to win online, and this has proven even more true in the age of AI,” he added.
According to Sarabjit Singh, Co-Founder of Cube, Cube is working on the frontlines of data insights for the online economy, and the firm has launched several innovative features that supported their customers.
“We were for example first to report online market size granularity for advanced dimensions such as product pack sizes, primary benefits, and consumer age groups in Southeast Asia and other frontier markets,
“And now with AI being leagues ahead of where it was just two years ago, we are able to get into a deeper granularity of reporting, for example splitting combo products to see what’s being sold inside of product bundles,” he said.
He also said this Series A funding round allows the firm to further accelerate its development of new features and solutions.
Headquartered in Bangkok, Cube currently has team members in more than ten countries across Southeast Asia and beyond.
The company’s revenue has more than doubled annually since its founding in 2022.
Originally focused on Southeast Asia, Cube has been expanding its geographic footprint into other high-growth markets, including North Asia and Latin America, as demand rises for better digital commerce intelligence across global consumer categories.
Notably, the company will expand operations to Hong Kong SAR, acting as a hub for its North Asia-based clients and elevating account coverage for investment managers that use Cube’s TradewindsTM strategic market data solution.
“While leading brands and retailers rely heavily on legacy data providers to assess their market share, brand positioning, and pricing for brick-and-mortar channels, they lack the same visibility on their performance in digital channels,” said Matthias Knobloch, Managing Partner at Betatron Venture Group.
According to him, the e-commerce world is an entirely different ballgame: online market data is messy, fragmented, and constantly in flux, requiring a whole new set of infrastructure, analytics, and frameworks, which offline-dominant incumbents find challenging to crack.
He opined that Cube stands out in an exciting market not only for the accuracy and granularity of insights it offers, but also with the thought leadership it provides to brands to help them meet consumers where they are online.