ShopBack, a shopping-rewards-payment platform in the Asia-Pacific, has announced a strategic partnership with Eats365, a restaurant tech platform, to integrate rewards, payments, and consumer engagement capabilities into offline food and beverage (F&B) operations in Hong Kong.

In a release on Tuesday, Singapore-headquartered ShopBack said the collaboration will allow F&B merchants using Eats365’s point-of-sale (POS) systems to incorporate ShopBack’s rewards and payment services into their daily operations. Through integration between ShopBack Pay and Eats365’s payment system, 365pay, merchants can access ShopBack’s rewards network alongside enhanced data reporting and analytics tools. The integration is scheduled to launch in July 2026.

ShopBack entered the Hong Kong market in 2022 with its online cashback platform and introduced ShopBack Pay in October 2025. The payment service is currently available at more than 1,000 outlets across Hong Kong. Eats365 provides POS and operational infrastructure to more than 10,000 restaurants across 32 markets.

The integration introduces an automated payment process for merchants. Using Eats365’s POS system, merchants can scan customer QR codes via ShopBack Pay, with payments charged directly to linked payment methods. Transactions can then be processed and reconciled within existing end-of-day workflows, which may reduce manual errors and improve data accuracy.

The initiative comes as restaurants in Hong Kong face increasing competition and seek tools to attract and retain customers. The combined platform is designed to help merchants drive foot traffic and encourage repeat visits through cashback incentives and mobile-based engagement. According to ShopBack, users in Hong Kong have accumulated more than HK$300 million ($38.3 million) in cashback rewards through its platform, which can be applied to in-store purchases via ShopBack Pay.

The integrated solution will be available to Eats365 merchants starting in July 2026, with additional details on participating businesses to be announced closer to the launch date.

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