Malaysia-based Catcha Digital Berhad announced Wednesday that it has inked a deal to acquire Malaysian International Food & Beverage Trade Fair (MIFB), a food and beverage trade event for a cash consideration of MYR 3.97 million.
Catcha Media said in a statement One International Exhibition Sdn Bhd, its 60 percent-owned subsidiary of Catcha Digital, has entered into a share sale agreement to acquire a 100 percent equity interest in Constellar Exhibitions Malaysia Sdn Bhd (CEM), the organizer of the MIFB.
This acquisition represents a highly complementary addition to Catcha Digital’s business to business (B2B) expo vertical, anchored by One International.
With One International’s existing presence in the agriculture and construction sectors through its Agri Malaysia and MBAM OneBuild exhibitions, the addition of MIFB meaningfully broadens the group’s B2B expo portfolio into food and beverages (F&B), one of Malaysia’s most dynamic and fast-growing industry sectors.
The enlarged portfolio is expected to unlock operational synergies, including a shared sales agent network, consolidated venue procurement and contractor relationships, and a more unified event management capability across One International’s growing stable of exhibitions.
MIFB is used across the region as the premier B2B platform connecting the entire food and beverage (F&B) value chain, bringing together manufacturers, original equipment manufacturers (OEMs), distributors, hotel, restaurant, and café (HORECA) professionals, importers, exporters, and service providers from across ASEAN and beyond.
MIFB 2025 edition attracted 12,097 unique visitors and 500 exhibiting companies from 84 countries, spanning 3 concurrent events and 7 exhibiting halls, with 55 speakers and 44 knowledge sessions.
MIFB 2026 edition is on track to further scale, with targets of over 13,000 attendees, 520 exhibiting companies, and 85 countries represented across more than 15,000 sqm of gross exhibition space at the Kuala Lumpur Convention Centre from July 15 to 17 2026.
“MIFB is one of the crown jewels of the B2B trade exhibition space in Southeast Asia, a multi-decade brand with a deeply loyal exhibitor base, strong international reach, and a track record that speaks for itself,
“This acquisition is the natural extension of the platform we are building under One International, which now covers agriculture, construction, as well as F&B,” said Patrick Grove, Chairman of Catcha Digital.
“We are building a diversified portfolio of category-leading B2B expos and MIFB is a truly exceptional addition to that portfolio,
“Under Roger’s leadership, One International has become our platform for building a truly diversified B2B expo pillar, and we look forward to working with him and the team to take MIFB to even greater heights,” he added.
Meanwhile, Roger Lim, Chief Executive Officer of One International, said MIFB has spent 25 years earning the trust of the F&B industry, and they are excited to bring it under the One International umbrella.
“Moving forward, we see significant opportunities to strengthen the exhibition by introducing synergies across our portfolio and expanding its reach across the industry,
“In particular, we aim to create a more dynamic platform for Malaysian and ASEAN F&B companies to showcase and grow their businesses. We are very much looking forward to what the next chapter of MIFB looks like,” he added.
It is noted that Malaysia’s food market is valued at $61.38 billion in 2025 and is projected to grow at a 6.6 percent annual rate through 2030 per Statista, underpinned by strong domestic consumption, a thriving HORECA sector, and Malaysia’s strategic position as a gateway into the broader ASEAN consumer base of 680 million people.
Catcha Media opines that MIFB sits at the heart of this growth story, serving as an essential annual platform for the industry to trade, discover new products, and forge partnerships across the region.
It noted the firm has completed 7 acquisitions in 2025, each positioned to strengthen its foothold in the digital media, B2B expo and technology space, all expected to contribute positively to its future earnings.
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