AnyMind Group has entered into a strategic partnership with global communications platform Truecaller to manage advertising inventory across several markets in the Middle East, North Africa, and Southeast Asia, the companies announced in a Wednesday press release.

Under the agreement, AnyMind will act as the exclusive ad intermediary for Truecaller’s advertising inventory in markets including Egypt, the United Arab Emirates, Qatar, Saudi Arabia, Israel, Ghana, Nigeria, Morocco, Malaysia, Singapore and Vietnam.

The partnership expands AnyMind’s regional advertising footprint while giving advertisers broader access to audiences on Truecaller, a caller identification and spam-blocking application used by hundreds of millions of people worldwide.

The collaboration will support the continued growth of its advertising business in emerging digital markets, where mobile communication apps are widely used, according to Truecaller. The company reported more than 450 million active users globally and over 1 billion downloads since its launch.

AnyMind Group, which provides digital marketing, e-commerce and data solutions to enterprises and publishers, said the partnership will integrate Truecaller’s advertising formats and data capabilities into its existing network. The company currently works with more than 1,700 app and web publishers across the Asia-Pacific region through its monetization and analytics platform.

Executives from both companies said the agreement aims to strengthen advertising operations in fast-growing digital economies across Southeast Asia and the Middle East.

AnyMind Group, founded in 2016 and listed on the Tokyo Stock Exchange, operates offices in 15 markets across Asia and the Middle East and provides technology and operational services for marketing, e-commerce and digital transformation. Truecaller, headquartered in Stockholm, has been publicly listed on Nasdaq Stockholm since 2021 and generates most of its revenue through advertising on its platform.

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