Bridge Alliance, the alliance of leading mobile operators globally, announced Tuesday that Dr Ong Geok Chwee will be stepping down as Chief Executive Officer (CEO) at the end of March.

In a statement, it said the Board of Bridge Alliance has also appointed Loo Boon Chee as its new CEO from April 1, 2026.

Ong, who joined Bridge Alliance in March 2018, has decided to retire from the corporate sector to pursue personal interests.

During her tenure, Bridge Alliance transformed into a regional product house, enabling its member operators with new capabilities including cross-border internet-of-things (IoT), communications platform- as-a-service (CPaaS) and telco application programming interfaces (API) services.

Under her leadership, the alliance strengthened its trusted community and welcomed Deutsche Telekom (Europe) and du (UAE) as new members.

Loo, currently the Senior Vice President of Roaming and Products at Bridge Alliance, joined the company in April 2020 and has played an instrumental role in helping to expand new business in these areas.

Working closely with Ong, he established its regional CPaaS platform and the Bridge Alliance API Exchange (BAEx).

Loo brings over three decades of extensive regional experience in the telecommunications industry.

Bill Chang, Chairman of the Bridge Alliance Board, said during the pivotal phase in telco digital transformation, Ong expanded the alliance’s strategic footprint and bolstered its capabilities and reputation on the global stage.

Meanwhile, he said that over the past five years, Loo has proved his mettle in the responsibilities that he has been entrusted with and his commitment to the values of the company.

“The board is confident in Loo’s abilities to take Bridge Alliance to greater heights as the industry accelerates towards the era of digitalization and artificial intelligence,” he added.

Loo also said that with the support of the board, management and team, he will continue to work closely with the member operators and partners to champion their business pillars and values as a global leading mobile alliance.

Loo earned a Bachelor of Electrical Engineering degree from Nanyang Technological University in 1993 and Master of Science (Management) degree from Stanford University in 2004.

KKR-led consortium with Singtel to fully acquire ST Telemedia Global Data Centers at $5.1B