FeedMe, the Malaysia-based restaurant software platform, announced Tuesday a $5 million funding round led by Integra Partners, with participation from Cento Ventures.
FeedMe said in a statement that the new capital will be used strategically to accelerate its expansion into the Thai market, scale its engineering capacity to further enhance its artificial intelligence (AI)-driven solutions, and to launch financial services that would improve access to payments and lending for merchants.
“Food and beverage (F&B) operators want to focus on great food and guest experience—not on stitching together fragmented tools,
“This funding accelerates our mission to become the Toast of Asia Pacific (APAC), embedding AI across the stack to help operators forecast demand, optimize inventory, and run smarter across every outlet and channel,” said Squall Tan, Co-founder and Chief Executive Officer of FeedMe.
According to the firm, Southeast Asia’s restaurant sector remains constrained by outdated, disjointed point solutions that create operational silos, slow decision-making, and drive up costs.
Rising labor expenses and high failure rates further intensify the need for automation, inventory optimization, and data-driven decision-making to protect margins and improve survival.
FeedMe addresses these challenges with an all-in-one operating system that unifies POS (point of sale), delivery integrations, e-invoicing, QR ordering, queue management, payment and financial products, accounting, kitchen display systems, human resource management (HRM), inventory, AI operation tools and customer relationship management (CRM).
Purpose-built for F&B, the FeedMe platform integrates both front- and back-of-house operations on a single stack, creating a seamless ecosystem that powers every part of a restaurant business.
The round, led by Integra Partners, comes on the back of strong growth: FeedMe now serves 11,000 merchants across Southeast Asia.
It registered a revenue growth of more than 10 times since 2021.
FeedMe already counts leading brands such as ZUS Coffee, Christine’s Bakery, Salad Atelier, Hock Kee Kopitiam as customers, providing a strong base for regional expansion.
“FeedMe’s unified platform, rapid product velocity, and traction with regional chains position it as the next-generation leader in restaurant digitalization,
“We’re excited to support the team as they scale payments, AI, and financial services to thousands more merchants,” said Jennifer Ho, partner at Integra.
Boon Ping Chua, Partner at Cento Ventures, said FeedMe’s specialist focus on restaurants, coupled with its integrated payments and data-driven product roadmap, positions it to become the category-defining operating system for the region.
“We are proud to support Squall and the team as they scale a product-led, capital-efficient business across Southeast Asia and beyond,” he added.