Ficus Capital, a Malaysia-based environmental, social, and governance (ESG)- and Shariah-driven venture capital management company, has announced that its Ficus SEA Fund has made an undisclosed investment in Global Psytech Sdn Bhd, a behavioral analytics firm advancing inclusive, data-driven solutions in credit scoring, talent development, and intelligent assessment.
The duo said in a statement on Monday that the investment will fuel Global Psytech’s growth in three key areas: enhancing and localising its core offerings to suit diverse Southeast Asian markets; deepening its technology stack with adaptive frameworks and advanced analytics to improve accuracy, user experience, and scalability; and expanding into new regional and thematic markets, including microfinance and educational equity.
The company also plans to strengthen its team with specialists in behavioral science and data analytics.
It is noted that the investment comes at a pivotal time as Global Psytech enters its next growth phase.
In the near term, the company aims to enhance operational efficiency and extend its reach to small and micro businesses alongside enterprise clients.
Over the medium term, it plans to strengthen its footprint across the Asia-Pacific and Middle East and North Africa (MENA) regions, expand its multidisciplinary team, and formalize institutional partnerships to support long-term scale and sustainability.
Founded in 2017 and headquartered in Cyberjaya, Global Psytech develops psychometric and artificial intelligence (AI)-powered platforms that promote equitable, data-informed decision-making across financial, human capital, and education systems.
Its flagship products include General Financial Insight, a behavioral-based credit scoring system for underbanked and thin-file borrowers; People Assessment System, a talent analytics platform for ethical hiring and employee development; and ExamPro™, an intelligent assessment solution featuring adaptive testing and AI-driven proctoring.
Dr. Haniza Yon, Founder and Chief Executive Officer of Global Psytech, said the partnership marks an important milestone in advancing responsible innovation.
“We are honored to partner with Ficus Capital on this transformative journey,
“At Global Psytech, we believe that ethical capital, when combined with scientific innovation, can unlock profound social impact,” she noted.
According to her, this partnership goes beyond funding and represents a shared commitment to building a trusted ecosystem where behavioral data empowers fair opportunity and co-creates long-term social value.
“With Ficus, we’ve found not just an investor but a strategic ally who shares our vision for impact at scale,” she added.
Dr. Haniza also said that Ficus Capital’s philosophy strongly aligns with Global Psytech’s values.
“Their Shariah-compliant and ESG-focused investment philosophy complements our commitment to responsible, impactful innovation through data and behavioral science,
“Beyond capital, they bring access to high-impact networks that help validate and accelerate our mission to make behavioral analytics more equitable and accessible,” she said.
Global Psytech holds Malaysia Digital Status from Malaysia Digital Economy Corporation (MDEC), underscoring its leadership in ethical digital innovation.
Haniza’s leadership has also been recognized through distinctions such as the Women-in-Tech Asia Pacific Lifetime Achievement Award 2022 and the Women Digital Entrepreneur Award 2022 (Islamic Digital Economy) by MDEC.
“Global Psytech exemplifies the purposeful innovation Ficus is proud to back — rooted in science, scalable by design, and inclusive by intention,
“We’re excited to support their next stage of growth as they bring behavioral data solutions to underserved markets across the region,” said Abdullah Hidayat Mohamad, managing partner of Ficus Capital.