NTT DATA Payment Services (Thailand) Co., Ltd., an end-to-end payment service provider, and Jaidee App by ISARASERI, a provider of integrated Point-of-Sale (POS) and customer loyalty solutions, announced Monday a strategic partnership designed to transform the way Thai small and medium-sized enterprises (SMEs) manage their businesses and accept payments.

NTT DATA said in a statement that under this collaboration, the “Super EDC”, a unified solution that brings together Jaidee’s smart POS system with NTT DATA Payment Services’ secure, omni-channel payment infrastructure, will be created.

The platform allows small and medium-sized enterprises (SMEs) to handle everything from orders and customer loyalty programs to secure payment acceptance, directly through a single device.

“At NTT DATA Payment Services, our mission is to accelerate our client’s growth through tailored and responsible commerce solutions. Partnering with Jaidee App is a natural step toward this mission,

“By integrating our secure, scalable payment options into Jaidee’s innovative POS system, we are giving Thai SMEs the tools they need to embrace the digital economy, offering their customers faster, safer, and more convenient ways to pay,” said Prinya Jinantuya, Chief Executive Officer of NTT DATA Payment Services Thailand.

According to the statement, this partnership directly addresses the evolving needs of Thai SMEs, particularly in the food and beverage sector, where convenience, speed, and flexibility are crucial.

This collaboration allows seamless payment acceptance and enhance merchant value.

It is noted that Jaidee’s POS application is fully integrated with NTT DATA Payment Services’ payment platform, enabling merchants to accept all major payment methods, including international and domestic credit cards (Visa, Mastercard, etc.), PromptPay QR, and a wide range of local and global e-Wallets.

Beyond payments, merchants benefit from Jaidee’s robust POS capabilities, which cover order management, queue and food ordering, stock tracking, and customer loyalty programs such as digital stamps, points, rewards, and coupons.

Combined with NTT DATA Payment Services’ payment expertise, SMEs gain a comprehensive solution that improves sales efficiency, cash flow, and customer engagement.

“Through Jaidee, we are committed to helping small businesses succeed by providing simple, powerful tools that go beyond transactions,

“This partnership with NTT DATA Payment Services allows us to deliver even more value to our merchants, combining business management, customer loyalty, and full payment acceptance into one accessible and unified platform,” said Natavee Chavengsaksomgkram, Chief Executive Officer of ISARASERI.

The integrated “Super EDC” solution is already available for Jaidee merchants, enabling SMEs to immediately enjoy the benefits of seamless payment acceptance and enhanced business management in one platform, said the statement.

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