Grab, Southeast Asia’s leading superapp, announced Wednesday the launch of partner apps including Firsty, HelloRide, Jolibox, redBus and Drive lah.
The firm said in a statement that products, services, and content from third-party partner brands in Southeast Asia will be directly available from within the Grab app, complementing Grab’s core suite of on-demand offerings.
Through partner apps, Grab is expanding the number and types of services available to users, while giving businesses the opportunity to reach Grab’s 46 million monthly transacting users region-wide.
Users will have more everyday services to choose from through a seamlessly integrated app and payments experience.
“With Partner Apps available natively within Grab’s app, users will get more out of using Grab than ever. Partner app services complement our users’ lifestyles and needs beyond Grab’s on-demand offerings,”
“Users can enjoy a seamless all-in-one-place app experience through their existing Grab accounts and payment preferences, without downloading any additional apps,” said Philipp Kandal, Chief Product Officer at Grab.
“At the same time, partner app brands can leverage Grab’s app and platform to engage our 46 million users and boost their own reach across Southeast Asia,
“Users across our markets can look forward to seeing many more brands they know and love as Grab partner apps in the coming months,” he added.
Grab is launching five partner app services with plans to introduce more from local and international brands.
Available in Singapore and Malaysia today, partner apps will be introduced in other Grab markets over the coming months.
Through Grab, users will be able to access services from providers including Firsty, HelloRide, Jolibox, redBus, Drive lah.
Firsty is a telecommunications provider that offers a global eSIM with instant data abroad.
With Firsty’s eSIM, travelers can stay connected without changing SIM cards, switching to local plans, or data roaming.
The eSIM can be purchased through Grab Partner Apps for use internationally in over 180 countries, including Grab markets across Southeast Asia.
HelloRide is a bicycle-sharing provider offering on-demand bike rental.
The app enables seamless, eco-friendly urban mobility – from city rides to first-and-last mile commutes.
Jolibox is an entertainment platform offering games and short dramas, which users can enjoy through the Grab app whether at home or on-the-go.
RedBus is a bus ticketing platform offering intercity bus and ferry rides with over 200 operators within and between Singapore and Malaysia.
Users will have more ways to book travel in addition to Grab’s ride-hailing services.
Drive lah is a peer-to-peer car-sharing platform available in Singapore that lets users instantly book and unlock nearby cars using their phone.
It is noted that Grab’s ecosystem comprises deliveries, mobility and digital financial services across eight countries in Southeast Asia, offering consumers a wide range of everyday services.
Thus, partner apps complement Grab’s services so users can do more through Grab.
According to the statement, partner apps providers can harness Grab’s app interface and infrastructure, as well as its back-end payments and security infrastructure, to serve more consumers in Southeast Asia.
Grab also offers providers contextual advertising relevant to users’ needs, enabling cross-sell and boosting the discoverability of their services.
“This partnership is a significant milestone for us, as it allows Jolibox to be part of Grab’s ecosystem—connecting us with a wider audience, enhancing the way users engage with content, and creating new opportunities to grow together,” said Jiayuan Mao, Director of Global Partnerships at Jolibox.
Meanwhile, Krishnan Ramaswami, Chief Business Officer for International Business at redBus, said this collaboration represents a shared commitment to simplifying mobility and expanding travel choices for millions of users in the region.