China-based Huize Holding Limited, through its international brand Poni Insurtech, announced that Poni Financial Advisory Pte. Ltd. has been licensed by the Monetary Authority of Singapore as a Financial Adviser and Exempt Insurance Broker.
The Singapore license strengthens Huize’s ASEAN commitment and underpins a dual regional hub strategy spanning Singapore and Hong Kong, the firm said in a statement on Wednesday.
Poni’s model pairs an regulated advisory platform with modern infrastructure (cloud application programming interface [APIs], artificial intelligence [AI]-assisted consultation and claims automation) to compress friction from onboarding to servicing.
This combination accelerates compliant digital distribution for insurers, independent financial advisers, platforms and affinity partners, while keeping the customer experience simple and consistent across channels.
“Securing the MAS license is a pivotal step in our international expansion,
“With Singapore and Hong Kong as twin hubs, we are positioned to serve sophisticated clients across the region with trusted advice and technology at scale,” said Ron Tam, International CEO at Poni Insurtech and Co-Chief Financial Officer at Huize Holding Limited.
“Our Singapore leadership team brings a proven blend of capital-markets acumen, distribution know-how and partnership building,
“That experience positions Poni to scale sustainably, deepen carrier and ecosystem relationships, and deliver measurable outcomes for customers and collaborators across the region,” he added.
Cassandra Wee, Managing Director (Singapore) at Poni Insurtech and Executive Director and Chief Executive Officer at Poni Financial Advisory, said the firm’s Singapore platform blends licensed advisory with Poni’s proven insurtech stack, enabling partners and collaborators to deliver better protection and wealth solutions through omni-channel distribution.
“Singapore and Hong Kong continue to attract cross-border assets, reinforcing their dominance as Asia’s premier insurance and wealth hubs,
“Their depth of product, regulatory clarity and advisor density translate into high insurance penetration and strong coverage multiples across Asia Pacific (APAC), creating an ideal launchpad for scalable, tech-enabled advisory,” she added.
A spokesperson at Fintech Nation said Poni’s entry adds depth to Singapore’s fintech and insurtech landscape.
“We look forward to collaborating on ecosystem programs that help founders, investors, advisors and platforms embed innovative, compliant, customer-first protection solutions,
“This demonstrates yet another example of Singapore being at the forefront of innovation by supporting market entry of leading innovators like Poni,” the spokesperson said.
Poni Financial Advisory Pte. Ltd. is licensed by the MAS as a Financial Adviser and Exempt Insurance Broker, effective July 10, 2025.
The company’s strategy is anchored on dual hubs in Singapore and Hong Kong to capture and serve ASEAN growth.
Poni operates across Hong Kong, Singapore and Vietnam, with technology supporting embedded insurance, IFA platforms and comparison marketplaces.