As the Singapore-based esports team Paper Rex recently triumphed in the grand final of Valorant Masters Toronto, we are continuing to see Southeast Asia’s esports industry reach new heights. It is moving beyond its reputation as a region of passionate fans to become a centre for innovation and infrastructure development, as well as globally successful teams
While global titles like Counter-Strike 2, Dota 2, and Valorant draw millions of viewers, the real transformation is happening behind the scenes as countries across the region invest in technology, talent and new business models.
From fans to founders: Moving beyond consumption
The shift in Southeast Asia’s esports scene is most visible in the way local communities are moving away from simply watching games to actively shaping the industry. Countries such as Singapore, Malaysia, Indonesia and the Philippines are experiencing a surge in homegrown startups and entrepreneurs who are starting businesses around esports. Singapore has cultivated a reputation as a digital hub, attracting more than 220 gaming and esports companies. This includes established names like Garena, as well as new innovators such as yup.gg and Storms.
We see that this entrepreneurial momentum is not just limited to Singapore. Malaysia is also making waves with significant investments in its gaming and esports sectors. From game development to tournament organisation, government initiatives and public-private partnerships are helping to foster a conducive environment for new business ventures. Young professionals across the region are turning their passion for gaming into viable careers, be it as developers, content creators, or tournament organisers. This shift is bringing in new talent and fuelling further growth in the esports industry.
The impact of these efforts can be seen through the expansion of local esports teams, leagues, and organisations. The structure of esports now mirrors the structures of traditional sports. These developments are not only elevating the quality of competition but are also fostering a sense of community and identity among Southeast Asian gamers. As a result, the region is no longer just a market for international titles but a source of original content, talent, and innovation
Tournaments as infrastructure stress tests
Esports tournaments in Southeast Asia have become more than just events for entertainment. They now serve as tests for Southeast Asia’s digital and logistical capabilities. Take a look at major competitions such as the DreamLeague Southeast Asia qualifiers and the Free Fire World Series in Singapore, which pulled in over 5.4 million peak viewers. During such events, the spotlight is shone on things like internet speeds and broadcast quality, pushing organisers and tech providers to raise their game.
Each tournament is a learning experience, as every esports tournament provides actionable data on infrastructure readiness. This ranges from network latency to viewer engagement metrics, informing smarter iterations for organisers and tech partners alike. The cycle of feedback drives continuous upgrades in network infrastructure and event management, making each new tournament smoother and more impressive than the previous one.
Supporting technology startups
The rapid development of esports has triggered a spate of innovation among Southeast Asian startups. New companies are surfacing to solve problems unique to the esports industry. For example, advanced analytics platforms that help coaches and players maximise their strategies and smart overlays that give live streams an additional level of interactivity and appeal.
Grassroots organisers can now access the same technology that was once reserved only for major tournaments, allowing them to organise events and reach wider audiences. Content creators are finding new ways to connect with fans and monetise their work through platforms that support direct engagement and sponsorships. In addition, the mobile-first culture in Southeast Asia and the booming digital economy are giving startups the freedom to experiment with fresh ideas and new business models.
Collaboration is a big part of this ecosystem. Platforms like 1XBet are helping close the gap between grassroots organisers and pro-level infrastructure, providing tools that power real-time data, betting integration and stream interactivity in ways previously reserved for major tournaments. Furthermore, established gaming companies and government agencies are all working together to come up with solutions that benefit them all. Whether it is tournament management platforms, fan engagement tools or logistics solutions, these collaborations are keeping Southeast Asia at the forefront of a fast-changing industry.
Policy, funding, and regional distinction
Government support has been crucial in Southeast Asia’s esports development. Malaysia has invested heavily in infrastructure and talent development, including the plans for a national esports centre. Singapore’s Infocomm Media Development Authority helps local companies scale up and compete internationally by providing grants and guidance. Meanwhile, Thailand and Vietnam are focusing on digital skills training and building relationships with global gaming brands.
The regulatory environment in Southeast Asia has facilitated rapid experimentation and growth as it is generally more flexible than in some other regions. Governments are also attempting to respond to issues like infrastructure gaps and the need for consistent standards. This combination of competition and cooperation is creating a healthy environment for innovation.
What sets Southeast Asia apart is how each country’s unique focus brings something different to the table. Singapore’s focus on infrastructure, Malaysia’s emphasis on grassroots development and Thailand’s investment in talent all contribute to a diverse and adaptable ecosystem. This diversity allows the region to respond quickly to rising trends and keep its momentum on the global stage.
Looking ahead
Southeast Asia’s esports future seems bright. The number of esports fans is expected to surpass 500 million by 2029, fueled by a young, tech-savvy population and growing internet access. In addition, the revenue from esports is expected to show an annual growth rate of 6.91 percent, which would result in a projected market volume of US$115.1 million by 2029.
Of course, there are still hurdles to be cleared. These challenges range from bridging gaps in infrastructure between urban and rural areas to harmonising regulations and nurturing new talent. However, the region’s commitment to innovation and collaboration is a strong foundation to build continuous success.
Terng Shing Chen is CEO and Founder at SYNC PR. Terng Shing is a former esports consultant and regional lead at Razer. He now oversees a regional marketing consultancy that works with businesses including gaming brands, to help them scale throughout the region.
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Featured image: Florian Olivo on Unsplash
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