Amazon Web Services (AWS), an Amazon.com company, has on Thursday opened its first 8,000-square-foot AWS Innovation Hub in Asia Pacific (APAC), located at the AWS corporate
office in downtown Singapore.

AWS said in a statement that this new innovation facility offers an immersive experience for Chief Executive Officers and business leaders in APAC to interact with AWS and Amazon-wide technologies, and over 30 partner solutions across 50 real-world customer use cases for cloud technology.

The experience culminates in AWS customers receiving a practical roadmap for accelerating their digital transformation, designed by Vision Builder, a proprietary AWS road-mapping solution powered by Amazon Nova.

The AWS Innovation Hub aims to fast-track digital and artificial intelligence (AI) transformation and innovation for public and private sector organizations across APAC.

The multi-million-dollar facility is an additional investment on top of AWS’s commitment to invest $9 billion into cloud infrastructure in Singapore by 2028.

Each year, AWS plans to engage over 1,000 C-Suite leaders and business decision makers at the Hub on cloud and Gen AI technology-led innovation, and will provide 200 students from Singapore’s tertiary education institutions an exclusive learning experience at the facility.

The virtual and physical demos of existing and new technology solutions are co-built with AWS partners and customers to address top business challenges and can already be adopted by companies in the region.

The AWS Innovation Hub builds on AWS’s existing innovation offerings around the world such as the AWS Builders Studio in Melbourne where customers connect with AWS technologists to build, experiment, validate, and test prototypes before scaling.

AWS also supports customers to accelerate their generative AI innovation through global initiatives, such as the AWS Generative AI Innovation Center, where AWS’s expert AI scientists and strategists bring deep industry and AI expertise to guide customers across the full AI lifecycle from ideation to enterprise-wide scale.

Additionally, AWS brings startups, developers, investors, and industry experts together at the AWS Gen AI Lofts that are pop-up collaborative spaces and immersive experiences aiming to foster innovation.

The AWS Gen AI Lofts visited Bengaluru and Seoul in 2024 and will be coming to Bengaluru and Osaka in 2025.

“Technological innovation is critical to the growth of Asia, and we need innovation to transform customer experiences while also delivering real business value,

“The AWS Innovation Hub empowers our customers to convert big ideas into real business outcomes by combining our comprehensive cloud and AI technology, proven expertise from our network of over 140,000 partners worldwide, and Amazon’s unique culture of innovation,” said Jaime Vallés, Vice President, AWS Asia Pacific & Japan.

“Here at the Hub, our customers can build practical roadmaps to solve the region’s most pressing challenges and opportunities in collaboration with AWS,

“From smart farming and personalized retail to emergency response and digitalized citizen services – the opportunities are endless, and we are excited to help accelerate the pace of digital innovation for the region,” he added.

The innovations featured in the Hub will continue to rotate and evolve in step with the rapid pace of technology evolution.

This is particularly to address the most top-of-mind challenges and opportunities that businesses face in APAC.

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