Aleph, a global network of digital experts in media, payments, and education, has officially rebranded MediaDonuts to Aleph as part of its efforts to strengthen its presence in Asia Pacific (APAC).

The firm said in a statement on Thursday that this strategic move highlights the growing importance of the region in Aleph’s global operations and its ongoing commitment to digital transformation.

The rebranding completes Aleph’s acquisition of Entravision’s digital advertising business in summer 2024.

While Aleph already had a foothold in the region, adding MediaDonuts — a leading digital advertising player in APAC — has greatly expanded and reinforced its regional presence.

“Becoming one unique brand under Aleph represents a strategic outcome for our partners and clients, reflecting the significant potential that lies ahead under the broader umbrella of Aleph,

“With APAC’s emerging markets, Aleph enhances its competitive positioning in the region while we in turn bank on Aleph’s global scale. I am pleased to be part of this exciting new chapter,” said Pieter-Jan de Kroon, Managing Director of Aleph in APAC.

According to the statement, the rebranding means for stronger global access; deeper local expertise; expanding digital ecosystem in APAC.

It is noted that with APAC now part of Aleph’s global network, advertisers and platforms can access a seamless ecosystem of media partners, payment solutions and educational programs to scale more easily across markets.

The rebranding also gives global clients integrated support, including stronger publisher ties, data-driven tools, and sharper insights into the APAC digital landscape for more effective regional growth.

As an industry leader, Aleph said it continues to partner with major platforms and adopt new technologies to deliver the best solutions for its clients.

“By fully consolidating our APAC operations under the Aleph brand, we are achieving a new level of strategic alignment between global digital media platforms and the region’s vast opportunities,” said Gastón Taratuta, Chief Executive Officer and Founder of Aleph Group.

“This unified identity is a unified vision serving clients and partners,

“It underscores our commitment to continuous innovation and ensures that the unique demands and immense potential of APAC directly contribute to, and benefit from, our overall global leadership,” he added.

Aleph now operates as one integrated company across more than 150 markets, backed by over 60 exclusive partnerships, a client base of 26,000 advertisers, and a global team of more than 1,500.

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