AirAsia Media, the travel media division of Capital A, announced Friday a strategic partnership with Xoomplay Technologies, an advertising solutions provider, to roll out in-car tablets on AirAsia Ride vehicles, offering brands a powerful advertising solution to reach audiences while enhancing ride experiences for passengers.

“At AirAsia Media, we are always exploring new ways to connect brands with the right audiences, and we are proud to work with Xoomplay to integrate in-car tablet advertising within AirAsia Ride, this enhances an advertiser’s media plan by extending brand presence beyond the flight, engaging travelers during their journey to or from the airport,

“This creates a seamless brand experience across AirAsia Media’s multiple touchpoints within Capital A’s travel ecosystem, ensuring consistent visibility throughout the entire travel journey,” said Mahek Shah, Head of AirAsia Media in a statement.

Ramanathan A.M.N Thiagarajan, Chief Financial Officer of MOVE, added this collaboration was inspired by the firm’s goal to elevate the travel experience for passengers while unlocking new value for our partners.

“Passengers will now be able to enjoy curated content, and entertainment during their journeys, while advertisers gain access to a highly engaged, captive audience across key cities in Malaysia,” he added.

Meanwhile, Christian Teo, Managing Director, Xoomplay Technologies, said the firm really excited about its collaboration with AirAsia Ride and AirAsia Media.

“It’s a great opportunity to unlock a powerful channel for brands to connect with high-value consumers, at the same time enhance the passenger experience through engaging content,

“We look forward to working closely together to help brands maximize their reach,” he added.

Beyond just in-car ads solutions on ride, AirAsia Media also offers brands a full suite of data driven advertising solutions across our travel ecosystem, from in-app advertising on MOVE, to inflight media on our AirAsia aircrafts, and more across ASEAN.

AirAsia Media is the travel media division of Capital A, under AirAsia MOVE, leveraging the group’s extensive ecosystem to deliver data-driven and creative advertising solutions for brands across Asia.

Xoomplay Technologies is a digital innovation platform providing in-car tablet advertising solutions that transform traditional advertising into a dynamic, interactive experience.

Focused on big data-driven insights and targeted advertising, the firm empowers brands to achieve high conversion rates through engaging, personalized campaigns.

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