Profound, the artificial intelligence (AI) marketing platform, announced Monday the establishment of Singapore as its Asia Pacific headquarters.
Profound’s regional leadership, go-to-market and customer teams will be based in Singapore. From there they will support brands across the region including Southeast Asia, Japan, Australia and New Zealand, the firm said in a statement.
Profound will open its Singapore office in the Central Business District in the fourth quarter of 2026.
The company plans to hire more than 15 roles in Singapore over the next 12 months.
These include a General Manager for Asia-Pacific, account executives, go-to-market associates, engagement managers and account managers.
Members of Profound’s New York team will also relocate to Singapore for a year to help build the regional team and bring Profound’s ways of working to the new office.
Cited Stanford HAI’s 2026 AI index, the statement highlighted that Singapore is the most active adopter of AI in Asia-Pacific and second in the world, with 61% of the population using AI tools.
That usage is increasingly commercial. New Profound analysis of 1.8 million anonymized ChatGPT and Gemini conversations from users in Singapore found that the share of conversations where people are researching, comparing or buying products and services grew 23 percent between January and September 2026.
For brands across the region, this shift is making how they show up in AI answers a leadership-level priority.
Profound said its AI Search insights and agentic workbench help marketing teams manage it, surfacing where their brand is winning or losing ground and deploying agents to close the gaps.
The Singapore headquarters will let Profound work more closely with these customers and meet growing demand across the region. The move follows Profound’s $180 million Series D in September, co-led by Sequoia Capital and Kleiner Perkins.
“AI is the new front door to every business, and brands across Asia Pacific are moving fast to control how they show up. We’ve already seen that demand firsthand, with brands across the region coming to us before we had a single person on the ground,
“Singapore is the natural home for our next chapter. It’s where the region’s biggest brands make decisions, and it’s a country that takes AI seriously at the highest level,” said James Cadwallader, Co-Founder and Chief Executive Officer.
Ling Yuan Chun, Senior Vice President and Head of Global Ventures, Singapore Economic Development Board, commented that Profound is an innovative technology company that is transforming the digital marketing industry.
“The establishment of its Asia Pacific headquarters here epitomises the confidence that global AI companies have in Singapore as a well-connected hub to support their growth ambitions in the region,
“Profound will create new job opportunities in Singapore including management, go-to-market and headquarter roles, thereby enhancing our rapidly growing AI ecosystem. We look forward to supporting Profound’s growth in Singapore, he added.
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