Singapore technology provider Oryon Networks has joined OpenAI’s SMB channel ecosystem, allowing it to offer promotional access to eligible businesses interested in subscribing to ChatGPT Business.
Under the arrangement, Oryon will verify customer eligibility and provide applicable promotional coupons. Customers will redeem the coupon and subscribe directly through OpenAI.
Oryon said it will not have access to customers’ ChatGPT Business accounts. Subscription payments, workspace administration, account management, and technical support will be handled directly by OpenAI, while Oryon’s role under the promotion does not include workspace setup, implementation, onboarding, or account-level support.
SME AI adoption remains a work in progress
The channel arrangement arrives as Singapore continues to encourage wider adoption of AI among small and medium-sized businesses. TNGlobal reported in April that close to two in five SMEs surveyed by DBS were seeking expert advice on how to integrate AI into their operations.
A separate government study covered by TNGlobal found that AI adoption remained uneven across firm sizes, with smaller businesses facing barriers including implementation costs, limited in-house expertise, strategy gaps, and lower trust in AI tools.
Oryon said ChatGPT Business can be used across workplace communications, research, marketing, presentations, customer service, internal knowledge management, data processing, administration, software development, and automation.
The company’s announcement is focused on improving access to the managed business version of ChatGPT rather than providing implementation services. Eligible companies still manage their subscriptions and workspaces directly with OpenAI.
Oryon was established in 1998 and provides cloud, productivity, cybersecurity, hosting, and other technology services to SMEs, multinational companies, and government organizations. Its current portfolio also includes Microsoft 365, Microsoft 365 Copilot, and Google Workspace.
Singapore has been expanding programs intended to move SMEs from experimentation toward more structured AI use. In March, the government launched the National AI Impact Program, which aims to support 10,000 enterprises over three years as they deepen AI adoption.