Fastly, Inc., the global edge cloud platform, announced Tuesday the recent appointment of Rachel Ler as Area Vice President of Asia, where she oversees Fastly’s business across ASEAN countries, the Greater China region, and South Korea.
In this role, Ler’s focus is on driving growth, deepening customer and partner relationships, and advancing Fastly’s strategic expansion across some of the company’s most diverse and fast-growing markets, Fastly said in a statement.
Ler brings over 20 years of experience in enterprise technology and regional leadership across Asia Pacific.
She has held senior roles at Commvault and Versa Networks, where she drove sustainable growth through customer-focused strategies, solution innovation, and strong partner ecosystems.
Having led teams across diverse Asia Pacific (APAC) markets, she has a proven track record of building scalable go-to-market engines and delivering consistent growth for global technology organizations.
“The Asia region is one of the most diverse and dynamic markets in the world, spanning ASEAN countries, South Korea, and the Greater China region,
“Having Ler onboard – with her expansive experience and deep understanding of customers across these markets – reinforces Fastly’s commitment to deliver the Fastly experience even closer to our customers,” said Nicola Gerber, Vice President for Asia Pacific and Japan at Fastly.
According to her, market localization and serving customers with true regional proximity are critical pillars of the firm’s Asia-Pacific/Japan (APJ) expansion strategy.
“With Ler’s extensive insight into the customer and partner landscape, along with her proven ability to build and lead high-performing teams, I’m incredibly excited about the opportunity for her to drive progress for the region,” she added.
Ler’s appointment also underscores Fastly’s continued investment in building strong regional leadership to better serve customers through localized expertise, regional proximity, and high-performance digital infrastructure, said the statement.
Ler joins Gerber and the global leadership team to lead the company’s broader strategy around edge cloud innovation, artificial intelligence (AI)-ready infrastructure, and international expansion.
This includes helping customers across Singapore, the Philippines, Thailand, Indonesia, Malaysia, South Korea, and the Greater China region to modernize their digital platforms, enhance application security, and deliver low-latency experiences closer to end users.
“What excites me most about joining Fastly is its authenticity and its passion for building a faster, safer and more engaging internet,
“That spirit of acting with passion is something I connect with deeply,” said Ler.
She noted that across ASEAN, Greater China, and South Korea, digital expectations are rising fast, and customers need a partner who cares as much as they do about delivering meaningful, secure and high-performance online experiences.
“I’m energized by the opportunity to bring Fastly’s engineering strength and customer-focused mindset to this dynamic region and to make a real impact together,” she added.
Bolttech and Sony jointly launch protection program for devices