Catcha Digital Berhad announced Thursday that it is acquiring TechNave, a Malaysia-based online media company focusing on consumer technology, services and devices, for MYR 6.13 million ($1.47 million).
Catcha Digital said in a statement that its wholly-owned subsidiary iMedia Asia Sdn Bhd has entered into a conditional share sale agreement to acquire a 100 percent equity interest in Maxoom Sdn Bhd, that owns and operates TechNave.
This strategic acquisition marks Catcha Digital’s entry into the consumer technology vertical, solidifying its market-leading position in the digital media landscape.
The total cash consideration for the acquisition is consisting of a completion sum of MYR 1.8 million ($430,000) due on the completion date and a post-completion sum of MYR 4.33 million ($1.04 million) due 12 months after the completion date.
The acquisition will be funded via internally generated funds.
The acquisition includes a net asset guarantee of MYR 885,000 ($211,849) at the completion accounts date.
This transaction is expected to be immediately value-accretive and contribute positively to Catcha Digital’s earnings, unlocking significant annual cost synergies through operational consolidation.
TechNave is a multilingual digital media company in Malaysia showcasing the latest consumer technology news and reviewing the latest consumer gadgets, digital products and services, including mobile phones, technology accessories, and electric vehicles (EVs).
It operates platforms in English, Chinese, and Malay, achieving over 2 million monthly reaches on Facebook and Instagram, and over 1.5 million monthly views across YouTube and TikTok, supported by exceptional SEO performance.
The company has built strong, long-term relationships with major global tech brands including Samsung, Oppo, Huawei, Honor, and Xiaomi, and its audience reach will complement Catcha Digital’s existing network.
The acquisition unlocks substantial revenue synergies and significant cross-selling opportunities.
IMedia will leverage TechNave’s established relationships with global tech brands to drive group-wide sales, while TechNave can be bundled with iMedia’s existing lifestyle portfolio to offer clients a comprehensive, multi-platform ecosystem.
“This acquisition is a key strategic move into the high-growth consumer tech vertical, securing a market leader that reaches millions as a premier multilingual source,
“Combining TechNave’s strong credibility and deep relationships with global tech brands with our iMedia lifestyle network creates a powerful new offering for advertisers,” said Patrick Grove, Chairman of Catcha Digital.
Meanwhile, Steven Boon, Co-Founder of TechNave, said since founding TechNave, the firm’s Co-founders and him have been dedicated to building Malaysia’s most trusted multilingual tech media platform.
“Joining Catcha Digital marks the perfect next chapter for the company,
“Their extensive network, digital expertise, and proven track record will provide the resources TechNave needs to scale to even greater heights, and we are confident they are the right partner to lead it into the future,” he added.
The proposed acquisition aligns with Catcha Digital’s vision to build the leading digital group in ASEAN, targeting the region’s fast-growing digital economy, valued at approximately MYR 1 trillion (MYR 240 billion) according to Google, Temasek, and Bain & Company’s 2024 SEA e-Conomy report.
The group continues to seek strategic investments and proposed acquisitions that complement its existing segments while expanding its presence in the digital economy.
Excluding the proposed acquisition of Maxoom, Catcha Digital has announced seven strategic acquisitions in the last twelve months, each positioned to strengthen its foothold in the digital economy and contribute positively to future earnings.
The aggregate expected profit to be achieved by each target company as disclosed below is approximately MYR 26.7 million ($6.39 million), based on their respective 12-month post-completion periods or financial year ended December 31, 2025 where applicable.