TikTok, the subsidiary of the China-based tech firm ByteDance, has signed a memorandum of understanding (MOU) with the Center of Digital Transformation under Vietnam’s Ministry of Culture, Sports and Tourism to boost the country’s digital ecosystem.

TikTok said in a statement on Wednesday that the MOU aims to strengthen Vietnam’s digital ecosystem by supporting local businesses, enabling cultural exchange, and fostering digital growth.

“Our partnership with the Ministry of Culture, Sports and Tourism, further underscores TikTok’s long-term commitment to fostering digital innovation and growth across the region,” said Nikhil Rolla, Head of Strategic Accounts, Southeast Asia, TikTok.

Meanwhile, TikTok said its platform is now home to over 460 million people in Southeast Asia, reaffirming its position as the region’s fastest-growing platform.

“Over 160 million users in Indonesia, 70 million in Vietnam, 50 million in Thailand and and the remaining 180 million spread across Southeast Asia come to TikTok every month to be entertained as they learn and discover something new,

“This scale represents more than just exponential growth opportunities for developers, app publishers and businesses, it also reflects our vision for Southeast Asia: to be a key driver of the region’s digital economy,” Rolla noted.

TikTok said the firm has evolved from an entertainment platform into a hub for app discovery and business growth across industries such as gaming, finance, travel, and retail.

Two in three app discoveries are intentional, and 45 percent of users continue exploring content on-platform, highlighting the platform’s role in decision-making, not just entertainment.

It said the platform also enables developers and businesses to reach the right audience, optimize campaigns in real time, and measure impact.

By combining community participation, creative storytelling, and data-driven insights, it helps apps scale efficiently while building loyalty and sustained user value.

Brands across Southeast Asia are also achieving stronger returns and sustained growth by using its platform, said the statement.

“We’re entering a new era of creativity, one where AI accelerates imagination and sparks bold ideas,

“Our mission is to enable brands of all sizes to move faster, scale smarter, and stay in tune with the speed of culture.” added Rolla.

At the heart of this innovation is Symphony, TikTok’s generative artificial intelligence (AI) creative suite.

Designed to assist marketers at every stage of the content creation process, Symphony seamlessly transforms initial ideas into high-quality videos in minutes, providing complete scripts, assets, and multilingual dubbing.

It also enables the creation of diverse AI-powered digital avatars, allowing brands to effectively deliver their message.

TikTok said its platform also empowers brands to tap into the platform’s most authentic asset: its community.

Its Content Suite allows brands to discover high-performing, user-generated content mentioning their products—delivering over 40 times more relevant results than in-app searches—and instantly turn these videos into licensed ads.

It is noted that this AI-powered ecosystem is complemented by Smart+, TikTok’s intelligent performance solution.

Smart+ automates and optimizes campaigns across targeting, bidding, and creative selection, and works with Symphony to enhance existing assets or generate new, high-potential videos, ensuring campaigns remain fresh and effective without manual intervention.

“Our goal is simple. We want every app to reach its audience, connect deeply, and scale meaningful results on TikTok,

“Through the integration of creativity, technology, and insight, we’re helping brands and developers thrive in Southeast Asia’s rapidly evolving digital landscape,” said Rolla.

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