B Strategy, an investment firm focused on digital assets, announced Tuesday it will launch $1 billion U.S.-listed BNB Treasury company with Hong Kong-based YZi Labs’ support (formerly Binance Labs).
B Strategy said in a statement that with strategic support from YZi Labs, the treasury firm aims to raise the funding with further growth potential.
Led by the Co-founders of Metalpha and the former Chief Financial Officer of Bitmain, the initiative intends to operate through a U.S.-listed vehicle not only to hold BNB as a treasury but also to become the ‘Berkshire Hathaway’ of the BNB ecosystem.
The company will dedicate capital and resources to actively foster ecosystem growth by investing in core technology development, providing grants for innovative projects, and supporting community initiatives.
With U.S.-listed, the company will leverage B Strategy’s extensive Asia-Pacific footprint—spanning Hong Kong, ASEAN, the Middle East, and other key markets — to access deep pools of liquidity, market intelligence, and distribution, enabling follow-the-sun execution and coverage for global investors.
It is noted that the initiative has already attracted strong regional backing, with several prominent Asia-based family offices serving as anchor investors in the initial funding.
B Strategy is led by an accomplished management team, including Leon Lu, Founder of B Strategy and co-founder of Metalpha Technology Holding Limited, where he stewarded the Bitmain-seeded crypto stocks fund.
“BNB is emerging as the cornerstone utility for the next generation of capital markets and financial systems, powering Web3 with unmatched trading volume, robust stablecoin integration, and growing real-world asset adoption,
“Its high on-chain usage and strong incentives for builders andusers are driving mass adoption,” said Ella Zhang, Head of YZi Labs.
She said the firm is seeing increasing recognition from investors and institutions integrating BNB into long-term strategies.
“B Strategy, led by crypto + tradfi OGs with a deep-rooted belief in Bitcoin and BNB, is uniquely positioned to amplify this momentum,
“YZi Labs is confident in supporting their mission to grow the BNB ecosystem together,” she added.
Meanwhile, Leon Lu said as a veteran in both crypto and traditional finance, the firm has seen how disciplined, transparent treasury vehicles unlock high-quality digital-asset exposure.
By leveraging a publicly listed company, he said the firm will use its assets and resources to support an ecosystem that is already #1 in daily transaction value (12.5 million transactions/day) and #2 in dapps/projects.
According to him, the listed company will hold and actively manage BNB as a core strategic asset with YZi Labs’ support, pursuing a ‘maximize BNB-per-share’ strategy.
“By combining our crypto-native expertise, Asia Pacific (APAC) distribution, and U.S. public-market discipline, we believe now is the right time to establish a well-capitalized, institutionally managed, pure-play listed vehicle offering institutional investors access to the BNB ecosystem, connecting global investors with the innovation occurring on the BNB Chain.” he added.
Max Hua, Co-Founder of B Strategy and former Chief Financial Officer and rotating Chief Executive Officer of Bitmain, said that based on his years working with the most prominent Bitcoin miners globally, the firm has seen the true scale of demands for industrial-grade governance, transparent reporting, and bank-level controls.
“We’re bringing that operator’s discipline to the company: independently verified holdings, best-in-class custody, rigorous risk limits, and seamless cross-border processes so investors—from New York to Hong Kong — can access BNB with confidence and efficiency,” he added.
According to the statement, a vast and dedicated BNB community has already formed, representing a powerful global network of users, developers, and enthusiasts.
It said the company will emphasize transparency and verification of holdings, strong engagement with the BNB ecosystem and community, and expects to announce the closing of its related financing in the coming weeks.