BOM BOM, a Singapore-based precision pet nutrition company, has concluded its Series Pre-A round of S$3.5 million ($2.72 million), led by Blueprint Ventures, a seed stage consumer venture capital firm.

BOM BOM said in a statement on Monday that the funding will be used to automate production, advance BOM BOM’s nutrigenomic research capabilities, and further enhance its precision nutrition platform — powered by thousands of pet health profiles and artificial intelligence (AI) to deliver personalized meals.

By integrating factors such as breed, age, weight, activity level, health conditions, and allergies, the platform produces targeted, dynamic and NRC-compliant meal plans that adapt over time as pets’ needs change — a level of personalization traditional pet food companies are unable to match.

These initiatives will be deployed in both Singapore and South Korea, driving BOM BOM’s expansion across Asia.

“Our technology shapes the future of pet nutrition and enables pet owners to make better food choices,” said Jason Wang, BOM BOM’s Chief Executive Officer and Founder.

“We’re not just making ultra-fresh, standardized meals. Our algorithms and automated production system enable us to craft and deliver truly customized diets at scale,

“This level of precision nutrition powered by data, engineering, and food science doesn’t exist in conventional pet food,” he added.

Huiting Koh, Founding Managing Partner at Blueprint Ventures, said BOM BOM is perfectly positioned to capture the growing consumer shift toward personalized pet nutrition.

“BOM BOM has proven that feeding your pets the right protein with the right macro and micro nutrients designed for their breed, life stage, health conditions and allergies, can significantly reduce a lot of the common health issues pet owners typically take their pets to the vet for, reducing vet bills while boosting longevity and quality of life,” she added.

BOM BOM’s shareholders include influential industry leaders such as the President of LVMH Korea, the Principal of L Catterton Korea, and Orion’s Bridge Capital, reflecting the company’s strong strategic backing, said the statement.

Founded in 2017 in Singapore, BOM BOM leads in pet nutrition tech, serving its fast-growing client base in Singapore and Korea via its direct-to-customer (DTC) model.

Its on-demand, algorithmically formulated, NRC-compliant meals meet top nutrition standards.

BOM BOM’s customized meals eliminate the need for supplementation and have helped thousands of pets resolve chronic health issues.

Singapore’s Atlas Consolidated secures $18.1M in Series B funding led by Tin Men Capital