U Mobile, Malaysia’s 5G network provider, has entered into a strategic collaboration with Malaysia Retail Chain Association (MRCA) to digitalize Malaysia’s retail sector.
U Mobile said in a statement on Monday that this initiative will see U Mobile play a key role in accelerating the digitalization of Malaysia’s retail sector.
“U Mobile is pleased to partner MRCA to digitalize the retail sector in line with Malaysia’s digital transformation goals,
“Through this latest initiative, we look forward to over 600 retail brands and 40,000 outlets benefitting from our ULTRA5G experience that will enable smart retail solutions such as cashless payment systems and smart inventory management,” said Alex Tan, U Mobile’s Chief Sales Officer.
He believes U Mobile is in best position to support retail sector to enhance their efficiency, customer experience and competitiveness as the firm aims to deliver the widest and deepest 5G coverage in Malaysia by prioritizing indoor as well as outdoor coverage.
In line with U Mobile’s 5G network expansion plan, the company recently launched ULTRA5G experience at Berjaya Times Square where its headquarters is situated, making
the mall the first fully 5G-enabled shopping mall in Malaysia.
The collaboration with MRCA was formalized at the opening ceremony of Franchise Expo Malaysia 2025, last week.