Teleport, a Malaysia-based logistics company, and ANAABU, a Malaysian unisex clothing brand, have embarked on the first-ever brand collaboration.
Teleport said in a statement that the collaboration was represented by a collaborative collection drop called PORTALWEAR, a new collection designed for the community on-the-go to move easily.
“Our journey working with small businesses over the past two years has revealed the unique challenges they face in regional growth,
“We saw the need to better understand what is important for a small business to thrive regionally, and we thought the best way to do that is to collaborate closely with one,” said Maybel Chan, Group Head of Marketing, Teleport.
According to her, both ANAABUTM and Teleport, are home-grown Southeast Asian brands whose approach and design are thoughtful and intentional to the community that they serve.
“We are proud to embark on our first brand collaboration with ANAABUTM – they are a standout among independent brands in the region, whose values directly align with ours,
“We had a lot of fun incorporating Teleport elements into PORTALWEAR,” she noted.
She explained that “Portal” being part of Teleport’s name represents easy and fast movement when transitioning through different parts of your day.
“The combination of ‘PORTAL’ and ‘WEAR’ is a fitting representation of this collaboration of two different worlds of ANAABUTM and Teleport,
“Essentially, PORTALWEAR aims to bring together the best of effortlessness and functionality, inviting you to wear what moves you,” she added.
Ariff Md Noor, Brand Manager of ANAABU, said the firm has always believed that meaningful design goes beyond clothing.
He said that at ANAABUTM, the firm has long been curious about collaborating beyond the fashion industry, with companies that share our values of intention and thoughtfulness.
“Teleport, a logistics company doing things differently in their field, resonates with us. They approach movement the way we approach design: purposefully, seamlessly, and
with the end user in mind,
“This shared ethos is what led to PORTALWEAR — a collection that redefines effortless function. A cross field collaboration made to move, and made to feel just right, wherever you are,” he added.
PORTALWEAR features ANAABUTM best-selling essential pieces made with thoughtful refinement on its practicality and wearability – The Boxy Tee, The Straight Pants and the utilitarian crowd’s favorite, The Utility Vest Tote.
A recurring distinctive feature across the collection is the pocket in the shape of a ULD – a cargo container often used in air logistics – a direct nod to Teleport’s logistical roots.
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