Singapore-based financial services company Singlife announced Wednesday a partnership with GXS Bank to embed insurance coverage for the bank’s first investment product on GXS Invest.

Singlife said in a statement that GXS Invest is GXS Bank’s digital investment platform, which is available on its digital bank app.

At launch, GXS Bank is offering the Fullerton SGD Cash Fund (Class G), a money market fund for low risk investing.

As part of this collaboration, eligible customers who invest in the fund through GXS Invest will automatically receive complimentary group personal accident insurance coverage underwritten by Singlife.

The Singlife policy provides coverage for accidental death and total permanent disability, to protect customers from income disruption and keep their financial goals on track without the need to sign up for a separate insurance plan.

Eligible GXS customers will be covered for up to three times their investment amount, capped at S$100,000 ($77,843).

“Protection isn’t an afterthought – it’s the foundation that enables customers to invest with confidence,

“More than just bundling products, this partnership represents a fundamental shift in how insurance and investment can work together,” said Varun Mittal, Head of Innovation & Ecosystem at Singlife.

According to him, by leveraging GXS’s digital-native infrastructure, the firm is delivering protection at the exact moment customers take action toward their financial future.

“Singlife is proud to drive this change as we continue to
make protection available exactly when and where it’s needed, be it in banking, health, lifestyle and beyond,” he added.

According to the statement, the collaboration bridges a gap in Singapore’s financial landscape, where traditional investment and insurance products are often offered separately.

With this collaboration, customers can now invest and protect their wealth within a single product.

This partnership with GXS Bank also builds on Singlife’s ongoing efforts to embed insurance protection into digital experiences, such as healthcare subscriptions and employee
wellness programs, making protection more accessible and relevant to consumers.

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