Animoca Brands, the Hong Kong digital property rights company, announced Tuesday that it has participated in Australian digital investment manager and ASX-listed crypto fund manager DigitalX’s recent AUD 20.7 million ($13.55 million) raise via a strategic placement in which Animoca Brands was the sole advisor.

Animoca Brands said in a statement that DigitalX has secured firm commitments to raise the fund via a strategic placement to, among others, global digital asset investors Animoca Brands, UTXO Management, and ParaFi Capital.

The new funds will enable DigitalX to execute a Bitcoin treasury strategy.

Animoca Brands was the sole advisor to the transaction – it originated the transaction by identifying DigitalX, connecting it with a selection of strategic digital asset investors, and advising DigitalX in relation to the strategic placement.

In connection with the raise, Yat Siu, the Co-founder and Executive Chairman of Animoca Brands, will join the planned Strategic Advisory Board of DigitalX.

DigitalX is a publicly listed digital asset company in Australia.

It manages Australia’s first ASX-listed spot Bitcoin exchange-traded fund, DigitalX Bitcoin ETF and leverages blockchain technologies to create additional value for its investors.

After joining the planned Strategic Advisory Board, Yat Siu will advise on DigitalX’s Bitcoin treasury strategy as well as business trends in Web3 and crypto.

Leigh Travers, director of emerging markets at Animoca Brands, is the non-executive chair of DigitalX.

“I’m excited to join DigitalX’s Strategic Advisory Board. We believe Bitcoin is the digital gold and reserve asset of the decentralized era. Animoca Brands’ investment in DigitalX underscores our commitment to this vision,

“By leveraging our expertise in Web3 and DigitalX’s strong position in the Australian market, we aim to bridge traditional finance with the innovative potential of Bitcoin, setting new standards for accessibility and adoption in the region,” Yat Siu commented.

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