The Philippines-based proptech company Lhoopa is eyeing regional expansion following its 2.5 times growth in homes sold in the first half of 2025 compared to the same period last year.
The firm said in a statement on Wednesday that the surge of homes sold reflects the company’s growing momentum, helping almost 7,000 low- to middle-income Filipinos across 64 cities secure their own homes through its proprietary artificial intelligence (AI)-enabled technology.
It is noted that in Southeast Asia, the housing shortage is expected to hit nearly 70 million housing units by 2030.
Challenges arise due to land prices, urban migration, and slow income growth, making the aspiration to own a home feel unattainable for millions of Southeast Asian families.
Lhoopa was founded in 2018 with a clear and vital mission: to streamline the entire property journey, from acquisition to move-in, through technology so homeownership becomes accessible to underserved communities at scale.
“This mission guides our work everyday, as we address the core challenges faced by aspiring homeowners,” said the firm’s Chief Executive Officer and Co-Founder Marco Caillot.
Lhoopa’s end-to-end model combines AI-powered land assessment and real-time supply-demand matching tools together with a growing network of decentralized partner
contractors, brokers, and agents working on-ground.
Through Lhoopa’s mobile applications, partners can access a suite of features to easily track and manage property listings, oversee construction progress, and monitor legal documentation and payments, just to name a few.
Upon purchase, buyers are also assisted with their loan applications, closing the loop on an innovative system that drives efficiency while enabling scale where it’s needed most: affordable housing.
“Our technology and network bring together available properties, accessible financing options, and user-friendly tools that simplify each step of the homeownership process,” Caillot said.
“People need a straightforward and practical way to buy a home that doesn’t leave them guessing or overwhelmed,
“Lhoopa is here to support them through this journey from start to finish,” he added.
It is noted that the average Lhoopa homebuyer has a monthly income of about $350, a segment not fully served by traditional real estate systems.
“We’re committed to building a more inclusive housing ecosystem, where more families can say, ‘This home is ours’,” Caillot highlighted.
Following Lhoopa’s impressive growth, Caillot is eyeing other markets for potential expansion.
“Our focus now is to scale: continue enhancing our platform and expanding our network of local partners to further bridge the housing backlog, while helping more and more families access safe, quality, and affordable homeownership,” Caillot said.
“Our AI-powered tools enable us to decentralize the real estate process, creating a scalable model with universal use cases,
“We can apply it in emerging markets across Southeast Asia, South America, and Africa – all facing similar challenges”, he concluded.
Lhoopa is a property technology company enabling affordable homeownership in emerging markets.
The firm leverages AI-powered solutions to streamline and facilitate the entire property journey, from acquisition to move-in, to make the process of owning a home accessible to underserved communities at scale.
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