3cat, a Malaysian omnichannel platform for used electronics, has raised new funding in a Pre-Series A round to expand its retail network, build in-house repair operations, and accelerate digital platform growth across Southeast Asia.

The round was backed by The Radical Fund, AEON, and returning investors Iterative, TA Ventures, and TheVentures, 3cat said in a statement on Wednesday.

The fresh capital will support 3cat’s target to reach almost 100 stores across Malaysia, alongside the launch of a vertically integrated refurbishment center in Kuala Lumpur.

The company is also rolling out embedded services such as device protection, financing, and mobile plans to boost customer retention and unit economics.

“Consumer trust is critical in the secondhand electronics industry, and Southeast Asia has lacked a reliable brand, with assured quality, for far too long,

“At 3cat, we’re building Malaysia’s most trusted omnichannel platform for secondhand tech — with delightful online and offline experiences — that consumers deserve, while reducing the environmental impact of electronic waste,” said Karl Loo, 3cat Co-founder.

Founded in 2023, 3cat addresses the rising demand for trustworthy, high-quality secondhand electronics in Southeast Asia, a market historically challenged by fragmentation, poor consumer experience, and counterfeit risks.

With over 20 physical stores established within its first year, the company is redefining circular consumption for the region’s price-sensitive and sustainability-conscious consumers.

The Radical Fund, which participated in this round, emphasized the venture’s alignment with circular economy goals.

“3cat is transforming how emerging markets approach electronics reuse—integrating digital scale with a strong focus on seamless, high-quality real-world experiences,

“Their model reduces e-waste, lowers carbon emissions, and democratizes access to high quality secondhand devices,” said Alina Truhina, Managing Partner of The Radical Fund.

It is noted that Malaysia’s secondhand smartphone market, projected to reach $800 million by 2026, remains underpenetrated relative to global benchmarks.

3cat said its rapid traction—combined with deep founders’ experience across e-commerce, supply chain, and mobile retail, including multiple prior exits — positions it to lead the sector’s formalization in the region.

3cat also said it ultimately aims to establish Malaysia as a global hub for certified electronics processing and repair, targeting over 10,000 skilled repair jobs and a multi-billion-dollar export opportunity aligned with the national MADANI sustainability framework.

3cat is a firm aims to make secondhand tech the first choice.

The firm is a Malaysian-based circular economy startup that buys, refurbishes, and sells second-hand smartphones and technology through an integrated online and physical retail network.

To make quality tech affordable and sustainable, the firm has grown from a single outlet into a nationwide chain with over 20 locations.

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