In its continued bid to boost digital transformation in the Philippines, mobile payments service firm GCash is partnering with digital ordering platforms for restaurants, starting with Singapore-based restaurants ordering system Tablevibe.

The duo said in statement on last Friday, GCash users can now order food for delivery, pickup, or dine-in directly in the GCash app.

As a gateway, this initiative aims to accelerate the trial and growth of food delivery, since a majority of its millions of GCash users have not yet tried the service.

By providing an integrated digital solution, GCash and Tablevibe aim to make digital food ordering far more accessible for Filipinos while helping restaurants save costs with low platform fees, gain direct access to millions of GCash users, and retain full ownership of their customer data.

Tablevibe, with a network of over 4,000 restaurants in the Philippines, including prominent names like Pickup Coffee, The Bistro Group, Kenny Rogers, Andok’s, 24 Chicken, The Moment Group, Frankie’s, and Chooks-To-Go, powers the ordering process end-to-end.

Through this partnership, GCash introduced its innovative Food Hub feature, accessible on the GCash app homepage. GCash users can now enjoy the convenience of ordering food for delivery and pick-up directly on the GCash app.

By directly placing their orders to restaurants, customers get exclusive deals and exclusive prices on Food Hub while enjoying low delivery fees even during peak hours.

For example, The Bistro Group offers free delivery on all orders. Andok’s provides free delivery to all first-time customers, while 24 Chicken and BOK Chicken offer in-store prices for both pickup and delivery.

Adding to its suite of solutions, GCash also presents Scan-to-Order, a dine-in QR-based ordering solution.

GCash Scan-to-Order allows restaurant diners to scan QR codes to browse menus, place orders, and pay for their orders directly from their phones.

Customers are served at their table or promptly notified via push notifications when their meals are ready for pickup at the counter.

This eliminates wait times, streamlines operations for restaurants, and enhances the overall customer experience.

One of the first adopters of GCash food and beverage (F&B) solutions is Dot Coffee, which operates coffee shops in Manila hotspots, including W City Center and The Mind Museum.

“GCash F&B solutions provide our customers with an excellent user experience. It helps them skip the line, boosts our sales, and enables us to build our own customer database,” said Mikee Villareal, Co-Founder of Dot Coffee.

Ren-Ren Reyes, president and Chief Executive Officer of GCash mobile wallet operator G-Xchange, Inc., said by connecting restaurants with the firm’s extensive user base, they are helping businesses grow sustainably while enhancing convenience for our customers.

Jeroen Rutten, Chief Executive Officer of Tablevibe, highlighted the benefits of enabling customers to interface directly with restaurants.

“This partnership with GCash creates a direct link between our restaurant partners and millions of users, simplifying the food ordering journey and opening new sales opportunities,” he said.

Mathieu Sneep, Co-Founder and Chief Business Officer of Tablevibe, added this partnership will help restaurants grow sales cost-effectively while enhancing efficiency and customer experiences.

“Initially, we’ll roll out this service to restaurants with more than five outlets,” he added.

Through this collaboration, GCash and Tablevibe are not only redefining the food ordering experience in the Philippines but also empowering restaurants and consumers alike, said the statement.

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