India-based hospitality technology company OYO has introduced its luxury brand SUNDAY Hotels with two simultaneous openings in Kuala Lumpur and Pantai Cenang of Malaysia.

OYO said in a statement on Wednesday that it plans to add ten more SUNDAY Hotels in Malaysia in 2025.

It has identified popular tourist regions such as Kuala Lumpur, Johor Bahru, Penang Island, Kuantan, and Kota Kinabalu for the expansion of this program.

This expansion is part of OYO’s ongoing strategy to broaden its premium property footprint worldwide, following the successful launches of SUNDAY Hotels in India, Saudi Arabia, the United Kingdom, and Dubai.

According to the statement, the brand SUNDAY has been conceptualized to cater to the ever-evolving needs of the new-age travelers and provide them a perfect getaway for a reset.

SUNDAY will cater to the growing demand for premium stays, combining sophisticated design, top-notch amenities and services.

The brand SUNDAY breaks away from the mold of traditional hotels and offers a unique proposition of modern-day luxury coupled with mindfully curated experiences that enable guests to unwind at their own pace.

“We have been inspired by the global acclaim of SUNDAY Hotels and have worked diligently over the past year to identify properties that align with our vision of delivering memorable stays,” said Raymond Chen, Country Business and Operations Head, OYO Malaysia.

“The overwhelming response from our guests since the launch reaffirms our commitment to excellence,

“We are excited to expand the SUNDAY Hotels brand to new locations across Malaysia, bringing world-class hospitality to more travelers,” he added.

SUNDAY Hotels is a premium brand of hotels was originally launched in May 2023 in India by the joint venture between the Softbank and Oravel Stays.

The first SUNDAY hotel was launched in the globally popular heritage destination Jaipur.

Today India has three SUNDAY hotels with a plan to take this count to 25 by the end of March 2026.

OYO is a global platform that aims to empower entrepreneurs and small businesses with hotels and homes by providing full-stack technology products and services that aim to increase revenue and ease operations; bringing easy-to-book, affordable, and trusted accommodation to customers around the world.

The firm offers 40+ integrated products and solutions to patrons who operate over 170,000 hotel and home storefronts in more than 35 countries including India, Europe and Southeast Asia, as of June 30, 2024.

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