Lazada, a Singapore-based eCommerce platform, announced Monday an annual investment of $100 million in the Lazada Affiliate Program (LazAffiliate Program) in Southeast Asia.

The firm said in a statemen that the strategic investment will fuel elevated commission frameworks, performance based incentive, and enablement features, empowering affiliates to usher in a new era of creator-driven commerce across Southeast Asia.

The enhanced LazAffiliate Program introduces an industry-leading incentive structure and a new suite of advanced features tailored to empower affiliates – from established influencers and creators to emerging micro-influencers and everyday shoppers – to maximize earnings on their platforms and amplify their impact.

The key enhancements and new features include affiliate channel upgrade; high-commission product curation; performance dashboard; custom storefronts; campaign rewards accelerators.

It is noted that the refreshed affiliate channel features a more user-friendly interface which makes product selection experience more seamless and efficient.

Meanwhile, a dedicated list of top-performing, high-commission products allows affiliates to prioritize what sells best.

A new dashboard also offers insights into traffic metrics and link performance, including conversion rates, unique visitors, and commissions, to enable smarter content strategies for higher earnings.

Affiliates can also now personalize their digital storefronts to feature recommended products, for streamlined follower discovery and purchasing.

During major online shopping festivals like 9.9, 11.11, and 12.12, affiliates will have access to special bonuses, higher commissions, and gamified challenges to boost seasonal earnings.

To increase earnings for affiliates, Lazada is also partnering with top brands and sellers to deliver performance-driven and cost-efficient marketing strategies.

These partnerships will see Lazada co-investing through Lazada-funded store vouchers (in addition to affiliate rewards to incentize consumer purchases); Multi-tier creator ecosystem (a cultivated network of influencers, content creators, and key opinion consumers [KOCs] to amplify product visibility and improve product discovery).

The result is a performance-based framework where brands and sellers invest only for actual conversions – transforming creator collaborations into measurable, sustainable, and scalable revenue channels.

According to the statement, this upcoming 6.6.’s campaign rewards accelerator will include up to 36 percent commission for affiliates who promote brand partners via store vouchers.

It is noted that over 80 fashion and beauty brands have partnered with Lazada to co-fund affiliate rewards and incentives.

In addition, a total of $100,000 in rewards will be issued to top-performing regional affiliates.

Going forward, top affiliates can enjoy extra bonuses and rewards based on their performance during sale campaigns.

“Lazada is commited to enabling influencers and content creators across Southeast Asia to unlock new income streams and scale their impact,

“With this investment, we aim to cultivate a vibrant affiliate ecosystem that not only supports entrepreneurial growth but also builds more authentic, localized connections between brands and consumers,” said Jared Chan, Head of Regional Affiliate, Lazada Group.

LazAffiliate is Lazada’s flagship affiliate program that connects a growing network of creators—ranging from influencers and content creators to passionate everyday shoppers — with brands and sellers.

By driving traffic and conversions through personalized recommendations, affiliates earn commissions for every successful sale with no cap.

The LazAffiliate Program offers a no-barrier entry into creator commerce, with no minimum following required—just share, recommend, and earn.

Lazada Group is Southeast Asia’s eCommerce platform. For the last 13 years, the firm has been accelerating progress in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam through commerce and technology.

The platform links about 160 million active users to more than one million actively-selling sellers every month.

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