Temu, the global online marketplace of China’s PDD Holdings, has inked an integration partnership with DigitBridge, a US-based digital commerce operations system, for small-to-medium sized businesses (SMBs) sales channel expansion.

The duo said in a statement on Wednesday that this collaboration offers DigitBridge customers unmatched capabilities to continue to expand their sales channels and streamline operations within a single platform, setting a new benchmark in innovation.

DigitBridge’s robust suite of tools enables SMBs to seamlessly connect to Temu while managing their entire omnichannel operations from a single platform.

This integration makes DigitBridge one of the first end-to-end, American-based enterprise resource planning (ERP) solutions to be featured on Temu Seller Center’s App Store, offering SMBs a transformative edge.

“We are pleased to partner with DigitBridge to provide sellers with enhanced tools to optimize their e-commerce operations and reach more customers,

“This integration reflects our commitment to empowering merchants with the tools and resources they need to achieve long-term success,” said a Temu spokesperson.

Petersen Zhu, Chief Executive Officer at DigitBridge, said that small businesses face constant challenges in keeping pace with evolving market demands.

“This partnership allows our customers the opportunity to continue to effortlessly scale their operations and reach millions of new buyers on Temu,

“We’re honored to offer an all-inclusive ERP solution in the U.S. with this capability,” he added.

According to him, this integration represents a step forward in simplifying digital commerce for Temu sellers.

“By working together, DigitBridge and Temu are providing sellers with an end-to-end solution they need to thrive in an ever-changing market,” he said.

Key features of the DigitBridge integration include automation of operational processes which enhance efficiency with features like automated inventory allocation and order fulfillment workflows, as well as promotion across channels.

They also include a complete product information management which streamlines the creation and updates of product listings and return and refund management which simplifies post-purchase processes to improve customer satisfaction.

A comprehensive accounts receivable (AR)/accounts payable (AP) management is also included to let users gain greater control over AR/AP financial reconciliation.

Temu is a global e-commerce company that connects consumers with millions of business partners, manufacturers.

The firm began operations in the United States in September 2022 and is now available in over 90 markets worldwide.

DigitBridge is an end-to-end digital commerce operations system designed for SMBs.

Operating in business to business (B2B), business-to-consumer (B2C), direct-to-consumer (DTC), or business-to-business-to-consumer (B2B2C) models, DigitBridge’s cloud-based solution allows retailers, suppliers, wholesalers, manufacturers, and influencers to work together.

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