Supermom, a Singapore-headquartered AI consumer data platform designed by and for mothers, has raised S$18 million ($14 million) in a Series B funding round.
Returning investors AC Ventures and Qualgro participated alongside Granite Asia, which led the round, and Hearst Ventures.
The funding arrives less than two years after Supermom’s Series A round of S$8 million ($6 million) in December 2022, led by Qualgro, affirming Supermom’s role as an innovator leveraging AI and data to create value for families and consumer brands, the company said in a statement on Monday.
Supermom said it has become a leading platform connecting brands to consumers – mothers, families, and local communities. It has built a robust ecosystem and network of over 10 million parents in Southeast Asia, more than 6,000 online communities, and more than 250 consumer brands as its clients including multinational companies like AIA, Kimberly Clark and Abbott Laboratories, Unilever, local giants like Mandiri, Indofood and Wings Group.
Supermom has demonstrated its contribution to providing families with insights on lifestyle and consumption choices. Supermom also creates income-earning opportunities for mothers in exchange for their insights and user-generated content, and helps foster connections among like- minded parents.
The company will use the funds to invest in AI capabilities and international expansion, enhancing its product offerings and driving innovation to provide greater value to brands and consumers. Team expansion is a priority to accelerate development efforts.
Commenting on the funding, Luke Lim, CEO of Supermom said, “We are grateful to our investors – both new and returning – for believing in our vision and extending their support. As a company we remain committed to building the largest AI driven data platform in SEA connecting brands and consumers. Our track record in the last four years of scaling the business by focusing on our core solutions and core clients have helped us to build a solid foundation for growth.”
Supermom was established by Joan Ong, a former Managing Director of global MICE organizer Terrapinn, along with Luke Lim and Rebecca Koh, Chief of Staff of Supermom.
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